Microlog srl

If you are in the Retail business you should know how important it is to have advanced and reliable tools, which allow you to evaluate the performances according to the most important KPIs.
With the retail tools provided by Microlog you can perform data-driven decisions, you can analyze the traffic at the point of sale and receive valuable information about your customers, the effectiveness of your marketing actions and global trends. If we cross this data with the receipts emitted and the number of people employed in the store, you can immediately understand the crucial information for the management of your business!
So, whether you want to evaluate the “conversion-rate” or the capture rate of the shop window, whether you need to measure sales performances or whether you want to optimize the management of your staff, Microlog is the right partner, because we offer marketing solutions and specific tools to analyze trends, improve customers’ experience, promoting sales and loyalty also through dedicated promotional services.

The Mall is our main customer: it has accompanied us for over 20 years. Thanks to the constant and solid collaboration with the most important property and management companies, we know what a Mall needs to analyze its performance and evolve into a better and more profitable relationship with the public. We draw from people counters through advanced tools, to engagement and promotional solutions for increasing loyalty, up to the most innovative and customized projects in agreement with the director’s or the property’s needs.
Microlog’s know-how lets you know if your Center is performing well, if your results are in line with the market, if you have an unexpressed potential to be realized. We can do all these things on the basis of actual data. Microlog is the ideal partner for shopping centers or outlets, because it provides all the necessary tools to evaluate the growth trends, to examine the results obtained, to analyze the undertaken marketing actions in order to improve in people traffic and revenue.

The city center is a “customer” that is really interested in the use of modern and advanced tools to measure, increase and manage the number of the visitors, in a similar way of traditional retail or shopping center. Talking about the Public Area, we can take care of the monitoring of the people traffic at specific urban or extra-urban areas, art sites, meeting points or particular places open to the public, such as museums or libraries. The data collected can be used for different purposes, such as the opening of new stores in certain areas.
Moreover, events that attract the public, such as exhibition or concerts, are sites to be monitored in terms of access and people flows, for security and prevention purposes as well as marketing.