The BASIC ShopSystem GmbH was founded for the purpose of marketing the product BASIC. The idea behind our patented shop system: The greatest possible design variety and rational, clear workmanship combined with easy usability for shopfitters and eventually the users at the point of sale. The core component of BASIC is a 4-mm wide patented carrying beam that is attached sideways or in a notch and creates an elegantly discreet background for products on display as well as accentuating shelf surfaces. The well thought out, patented suspension device uses a geometrical-physical principle, offers a high carrying capacity, and self-locks. Through the free choice of axial dimensions, BASIC allows for very high flexibility in assembly or for later changes. All fittings are available in any axial dimensions.