Today the store is a key place for contact with people. For this reason, it is important for retailers to develop a branding strategy that can highlight their own brands, while also giving the consumer a unique and valuable purchase experience. To design a meaningful customer experience, certain values must be identified and embodied in order to stand out from the competition and create an involvement with the consumer that can build loyalty.
Thanks to our expertise in Retail Design, display design and store shopfitting, we are able to assist our clients right from the initial planning stage to define together a concept that captures the personality of the store and influences the consumers perceptions. In addition, a study of the overall atmosphere of a store is essential to ensure a more stimulating purchase experience. Thanks to a careful branding process and layout study, we can create a store where the brands distinctive values are made tangible.
One tool for giving visibility to the brand and increasing its notoriety is the temporary store. The store becomes a powerful means of communication and a place where the key element is not the price but the customers experience. Thanks to the temporary store, you can establish a personal interaction with the consumer, gain ground for your products and build relationships.
Product category: Shop architecture and store design
Retail Design | Retail Solutions
People, professionalism and experience at the service of Retail Design Here at Cefla Shopfitting we provide Retail Design consultation services to a wide range of market players, who need to develop a concept or simply upgrade an existing format.
We work according to the customer's direct remit: - Naming of the retail outlet - Architectural store design - Investigation of layout and display units - Interior set-ups for the different departments (choice of decoration, flooring, graphics, communication, wall linings).
We also believe electro-technical design to be essential and, if required, we also design the shop exterior, from characterisation of wall linings to personalisation of shop windows. Our design draws on a broad range of professional skills that bring enormous added value to our Retail Design projects and pave the way for a comprehensive, all-round approach that involves category studies and geo-marketing to assess the potential of a particular catchment area. A sharp awareness of the continuous evolution and innovation of sales tools has allowed us to acquire new skills and smoothly incorporate interactive systems in retail goods displays.
Digital systems become effective tools that allow direct engagement with both retail outlet and brand, meeting customers specific needs for information and purchase guidance.
Cefla enjoys an industrial solidity that offers huge manufacturing advantages, with high quality products and plenty of scope for personalisation of display solutions. People, professionalism and experience are the three key ingredients that, today, allow us to listen to our customers, understand their needs and provide them with personalised Retail Design solutions.
Product category: Self-checkout, self-scanning systems
DIGITAL SHELF SYSTEM is the all-new lighting and digitalisation system for shelves. A system open to an infinite variety of integrated digital applications. Comprehensive and modular, the DIGITAL SHELF SYSTEM features simplified distribution of electricity along the entire shelf and supplies very low voltage power to even the highest shelving points; a unique, non-intrusive system that allows the utilisation and integration of various applications without the limitations of battery power.
LUMINETTE is a ready-to-fit shelf with an integrated LED light that is pre-wired at the factory. The LED bar is fitted inside a dedicated housing on the shelf; the wiring, instead, is hidden away in special compartments.
Digital Shelf System: bringing out the best in the product.