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Retail Technology

Bütema AG

Steinbeisstr. 7, 74321 Bietigheim-Bissingen
Germany
Telephone +49 7142 501-0
Fax +49 7142 501-999
info@buetema-ag.de

Hall map

EuroShop 2020 hall map (Hall 6): stand C75

Fairground map

EuroShop 2020 fairground map: Hall 6

Contact

Lutz Hollmann-Raabe

Head of Sales

Phone
+49-(0)7142-51-22

Email
lutz.hollmann-raabe@buetema-ag.de

Dirk Frintrop

CEO

Phone
+49 (0)7142-501-33

Email
dirk.frintrop@buetema-ag.de

Dennis Teufel

Account Manager Sales

Phone
+49 (0)7142-501-32

Email
dennis.teufel@buetema-ag.de

Jörg Haiss

Senior Account Manager Sales

Phone
+49 (0)7142-501-70

Email
joerg.haiss@buetema-ag.de

Christian Brand

Head of Marketing

Phone
+49 (0)7142-501-51

Email
christian.brand@buetema-ag.de

Our range of products

Product categories

  • 02  Visual Merchandising
  • 02.07  Visual merchandising software

Visual merchandising software

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.06  Smartphone apps

Smartphone apps

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.07  Smart fitting rooms
  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.09  Screens and LED walls

Screens and LED walls

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.11  POS kiosk systems
  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.13  Content management for digital POS media

Content management for digital POS media

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.14  In-store audio solutions

In-store audio solutions

  • 07  Retail Technology
  • 07.01  Omnichannel/E-Commerce solutions
  • 07.01.01  Omnichannel integration

Omnichannel integration

  • 07  Retail Technology
  • 07.01  Omnichannel/E-Commerce solutions
  • 07.01.02  Click & collect solutions
  • 07  Retail Technology
  • 07.06  POS software
  • 07.06.04  Software for mobile devices
  • 07  Retail Technology
  • 07.07  POS hardware
  • 07.07.13  Mobile data capture devices

Mobile data capture devices

  • 07  Retail Technology
  • 07.09  Price labelling
  • 07.09.03  Label printers

Label printers

  • 07  Retail Technology
  • 07.10  Communication technologies, networks
  • 07.10.05  IoT solutions

IoT solutions

  • 07  Retail Technology
  • 07.18  Services
  • 07.18.07  Cloud-based IT services

Cloud-based IT services

Our products

Product category: Digital signage solutions

Digital solutions for retail

Our own development soviaRetail is a platform for the quick and uncomplicated implementation of digital InStore solutions. PIM, DAM, ERP, POS and eCommerce data are processed in soviaRetail and provided for our digital signage solution, the InStore Assistant, Interactive Fitting Room and much more.

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Product category: Software for mobile devices

Retrieve article information from the InStore Assistant

With the InStore Assistant, shop personnel have the option of accessing all information about a product: prices, size and availability in the branch, in other branches or in the online shop are displayed at the push of a button. If desired, the article can also be ordered directly.

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Product category: Software for mobile devices

Order items from the InStore Assistant

Sizes or colors that are not available can be conveniently ordered for the customer using the InStore Assistant - delivery is either to your home or to the retail shop. Payment is made directly at the cash register or via a mobile payment terminal thanks to our connection to the payment service provider adyen.

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Product category: Click & collect solutions

Click & Collect, Click & Reserve, Return to Retail & InStore Order

Omnichannel processes are a key component in brick-and-mortar retailing and are available on our InStore Assistant. Ordered items from Click & Reserve or Click & Collect can be conveniently viewed on the InStore Assistant and issued to the customer. Displayed cross-selling items offer valuable opportunities for additional sales.

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Product category: Digital signage solutions

Play information - increase emotions

Digital signage promotions can be created in the content management system simply by drag & drop. Pre-made templates make work even easier. A new feature is the possibility to collect and evaluate data. For example, the success of digital signage promotions can be accurately measured using the sales figures of the items shown.

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Product category: Screens and LED walls

LED posters and video walls

LED posters in the entrance area have a long-distance effect and convince with their high luminosity even in direct sunlight.

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Product category: Digital signage solutions

Digital Counter Card - digital price tags with added value

Displays that are placed on a shelf show all important product information at a glance: additional colors, prices and a QR code for ordering in the online shop if the desired color or size is no longer available.

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Product category: Digital signage solutions

Visual merchandising support in retail

The Digital Counter Card is THE tool to simplify workflows in visual merchandising and to highlight products. Displays are placed as digital price tags on a shelf, the products on the shelf are assigned to the display by scanning them with the InStore Assistant. Item promotions are automatically played. The Counter Card can be used by the employees from within the retail shop, or from the headquarters by the head office.

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Product category: Digital signage solutions

Use customer footfall outside of opening hours with the Interactive Shopping Window

Using touch buttons attached to the inside of the shop window, customers can navigate through digital signage content, browse looks and articles, like and scan using a QR code. Works even with triple glazing up to 40mm thick.

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Product category: Digital signage solutions

Lift & Learn - interaction with digital signage

Additional information about products is automatically displayed at Lift & Learn units when the item is lifted. The solution is made technically possible by a hidden RFID antenna and RFID labels on the products.

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Product category: Smart fitting rooms, Digital signage solutions

Interactive Fitting Room with light and sound shower and interactive mirror

In the Interactive Fitting Room, customers have the opportunity to view product information such as available sizes and colors, product details, looks and cross-selling items. Customers can also notify employees using a call button in the cabin. The light and sound shower creates a pleasant atmosphere with different mood profiles.

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Product category: Digital signage solutions, POS kiosk systems

Reorder items via Self Service Terminal

Customers can query prices themselves, check in-stock items and order directly using self-service terminals. In the idle state, the information terminals play digital content and thus increase the advertising effect within the area.

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About us

Company data

Number of employees

50-99

Foundation

1982

Area of business

Retail technology