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DWD Concepts GmbH

Auf dem Brümmer 2a, 44149 Dortmund
Telephone +49 231 9933180
Fax +49 231 99331829

Hall map

EuroShop 2020 hall map (Hall 9): stand A26

Fairground map

EuroShop 2020 fairground map: Hall 9

Our range of products

Product categories

  • 01  Shop Fitting & Store Design
  • 01.01  Shop Fitting & Store Design
  • 01.01.13  Shelf systems
  • 03  Lighting
  • 03.01  Lights
  • 03.01.02  Lights for accent lighting
  • 03  Lighting
  • 03.02  Lamps
  • 03.02.02  LED Lamps
  • 03  Lighting
  • 03.04  Lighting control systems

Lighting control systems

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.07  Smart fitting rooms

Smart fitting rooms

  • 06  Retail Marketing
  • 06.01  Digital marketing solutions
  • 06.01.08  Digital signage solutions

Digital signage solutions

  • 06  Retail Marketing
  • 06.04  Printing/signage/decoration
  • 06.04.05  Light boxes

Light boxes

  • 07  Retail Technology
  • 07.09  Price labelling
  • 07.09.01  Electronic shelf labels (ESL)

Electronic shelf labels (ESL)

Our products

Product category: Shelf systems

INWI plus - connect your shelf

As an innovative company with a focus on design, DWD Concepts specializes in lighting and power distribution systems at the point of sale. With the latest invention, the "INWI plus V2 System", the manufacturer from Dortmund offers a low voltage power rail with direct contact for almost every shelving system. It is a perfect way to provide electricity exactly where it is needed. And it works for refitting existing shelves as well as for new shelves.
The focus of the INWI plus V2 power rail system (1) lies on the almost invisible power rail. Once installed, it supplies power for LED luminaires (2), digital price tags (ESL (3)), tablets and digital signage screens (4). Consequently, the INWI plus system offers an overall concept geared to the future.

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Product category: Lights for accent lighting

LED Linear Lighting

No, we do not only master standards – we can do much more!

Our lighting systems are individually manufactured just as you need them. We are specialized in finding project related solutions as well as in developing new LED lighting systems at the POS.

The wide range of DWD luminaires sets every brand into the right light.
Each project is unique! We are happy to help!

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Product category: Lights for accent lighting

LERY 2.0 display cabinet lighting

The new LERY 2.0 display cabinet lighting was specially developed for the requirement of exclusive products. The light bar itself is rotatable and can be targeted to jewelery and watches glare-free. Different materials like gold, silver, platinum and diamonds require different light colors for an optimal presentation. For example, gold needs warm, silver and platinum cold light and brilliants, for the irresistible sparkle, a high CRI value. The LERY display case light covers the entire spectrum of light colors according to material requirements!

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Product category: LED Lamps

New Pluggable GALLERY LED Luminaire

The new pluggable GALLERY LED luminaire from DWD Concepts comes with a high color rendering index (CRI >90) and sets every product into the focus of attention.
The diverse application possibilities of the luminaire, whether under your shelving system or applied to furniture, allow an effective staging. The practical connectors as well as the different mounting solutions allow an easy and quick installation. The GALLERY luminaire is available in different color temperatures and lengths.
DWD effectively sets your products and brands in scene.

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Product category: Shelf systems

INWI R32 - power rail system

INWI R32 is a solution for home- and retail spaces with high requirements to the visual design. The insertable INWI R32 power rail system is a simple electrification solution for low voltage power consumers for furniture construction and shopfittings. The buzzbar is hidden in the side panel. Electrical power is provided all along the series drilling via a contact plug on the shelf support. The shelf bottoms can easily be replaced. The system offers completely new and flexible design options for the use of light fittings in furniture. Due to the power supply all along the series drilling individual and flexible light accents can be set. Ideal for furniture and retail spaces when a flexible power supply solution is needed.

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About us

Company portrait

Lighting Technology – Power Rail Systems – Digitalisation

Company data

Number of employees 20-49
Foundation 2006
Area of business
  • Shopfittings, shop furnishings, store design & visual merchandising
  • Lighting
  • Retail technology