Retailers often overlook this quintessential focal point in the path to purchase, the fitting room. Shoppers who use a fitting room are three times more likely to make a purchase than those who dont, yet fitting rooms are almost always at the top of the list when it comes to the negative impact on the overall shopping experience.
Properly managing the fitting room experience can lead to improved customer satisfaction, increased conversion rates, and reduced shrink. SmartFitTM is providing the tools necessary to dramatically improve the retailers bottom line, in more ways than one.
Data at Your Fingertips
Now, for the first time, retailers can analyze a wealth of new data regarding activity in the fitting rooms. With SmartFit data, retailers can make informed decisions about staffing levels, effectiveness of existing policies, and compare store performance across the entire chain.
By installing SmartFit, you get access to real-time, actionable data, enabling you to increase conversion, improve customer satisfaction, improve operational efficiency, and reduce shrink.