The idea came to me while I was at a conference given by Steve Ballmer, two years before he became Microsofts president.
Steve was predicting that within 3 years, 60% of Microsofts turnover would come from software subscriptions.
This was back in 1996, and I dont think anyone at the conference really believed him. That was because nobody at the time could have imagined that we could subscribe to software without selling a box.
This was fifteen years before SaaS, fifteen years before cloud computing!
It came as a shock, a revelation that grew into a business model, which was going to allow me to be a major player on the outside, and remain small on the inside.
Thierry Aboukrat Founding President of Externis Group