draft beer tower
For several target groups we developed several draft beer towers among which the Crashed-Ice-Tower and the Ceramic Tower. These were individualized for the brands Bitburger, Licher, Köstritzer, Wernesgrüner and Königs-Pilsener. The Ceramic Tower is the replacement for the much more conventional predecessor. It is a new interpretation of the classic archetype.
The Crashed-Ice-Tower is the latest in this series. It visualises the freshness of the beer from tap. It is a „mod“ of Bitburgers standard draft beer tower – the cover illuminates ice-cubes with cold LED lighting.