Looking at todays digital user interfaces and interaction designs, things are still way more complicated than they need to be. One reason is that the general approach taken is still heavily inspired from classic desktop or web applications, with cluttered applications and file formats.
smartPerform takes a refreshingly different approach.
At the intersection between analogue and digital, we didnt think in file formats and folder structures but in associative narrative threads, intuitive thoughts and consequences of natural behaviour pulses.
With this in mind, we venture a fresh look at brand values, retail environments or the efficiency and effectiveness of teaching and seminar processes. Thereby, smartPerform allows tailoring interaction scenarios custom fit to your needs. It will blend seamlessly into your design environment as all content, statements, and functions can be integrated, configured, and controlled with respect to your goals, always modular and scalable. And if your goals change, smartPerform changes with them.
smartPerform wasnt just born out of the blue. The idea for smartPerform stems from research carried out by Dr. Jens Gerken, Prof. Dr. Werner König, Dr. Hans-Christian Jetter, and colleagues at the University of Konstanz. Our roots to research are still ongoing, which allows us to stay ahead of trends and technology.