Product category: Shopfittings, shop furnishings, store design & visual merchandising
Branding and Retail
The panel design becomes the language of the Maison; the decoration becomes message, logo, product, inspiration. The customized texture is the carrier of the thought and the vision of an enterprise, its communication and culture. Its an opportunity for multinational companies which look for signals of local identification. Cosmopolitan companies that spread over respecting the local traditions of the developing markets. The physical and formal characteristics of I-MESH are also associated with product identity values. The black carbon fiber is the technology of the sports imagination related to performance, speed, cars and motorcycles. The colours of gold and copper are the cool icons of luxury and glamour.
I-MESH is a multi-axial and multifunctional non-woven grid which is constituted by high-tech mineral and/or man-made yarns (carbon, glass, basalt, Zylon and Technora fibers) stabilized by a resin system. The product assumes the natural colours of the fibers that can be varied in freedom within the same creation, generating unique chromatic an visual effects.
I-MESH is an innovative material invented to assume a leading position in the field of solar protection indoors/outdoors. Its physical, technological, formal characteristics together with its high aesthetical potential makes it eligible as a proper architectural material. It outclasses metallic grids for its design versatility and sustainability; its an easily custom made mesh in line with the architectural thought, with the story of the commissioning client, with the brand.
In the many fields of application it allows the designer to achieve innovative performances with creativity gesture, at the same time granting environmental sustainability, recycling and energy saving.
I-MESH is a multi-axial and multifunctional mesh: an invention, a new frontier to be discovered by the creative minds of contemporary designers and architects for the industry they are related to.