Good quality lighting in a supermarket is able to help customers make the right buying decisions and, at the same time, creates a pleasant shopping environment that stimulates purchase behaviours. Solution Stimulating Supermarkets is the easiest way to reduce the environmental footprint by installing a customised, energy efficient LED lighting solution with a smart control system.
Applying different modules inside the luminaires with various colour temperatures and colour points enhance the attraction of products by supporting their natural colours and highlighting certain tones.
The fruit and vegetable section often takes centre stage at the entrance of a supermarket. The colours of fresh, appetising green produce tempt customers and turn their minds to buying. The CCT (correlated colour temperature) of FRUIT module is ideal to support the vibrancy of rich natural colours and ensures that customers can easily assess the quality of the items.
- Bread, pastries and cheese
Few things are more tempting than freshly-baked goods and tasty cheese. Often bought on impulse, they positively influence a supermarket's turnover. The warm, brownish shades of GOLD CCT add a crispy look, enhancing the colour, while with the golden shades of GOLD+ we can achieve the ”fresh out of the oven” appearance to make sure bakery products cannot be overlooked.
- Meat, cold cuts and poultry
As the most sensitive product group, it is important to use lighting that minimises deterioration and displays items in a way that cannot mislead customers about their condition. Light sources with MEAT module inside are ideal for highlighting the freshness of displayed meat products while ensuring that white elements remain naturally white. The extra MEAT+ is recommended to emphasize red colour tones even more.
- Fish, frozen products and dairy
Such products are displayed in special cabinets that are maintained at low temperatures. It is therefore beneficial to use cool white light of the FISH module to support the perception of freshness.
Continuous lighting lines with LED technology are ideal for open spaces in the store, arranged parallel to the shelving. Positioned centrally over the aisles, the fixtures utilize double asymmetric reflectors that direct light onto the shelves and floor, providing an ideal amount of vertical illumination. This way no light is wasted, therefore fewer light sources are needed to provide sufficient levels of illumination, bringing savings of up to 40%.
General lighting is the main source of illumination in a store, providing uniform lighting that allows for customer circulation throughout the space, and for the staff to perform daily tasks. Diffused general lighting ensures a sense of well-being that makes customers feel comfortable and more likely to stay longer in the store. With contrast we are able to create visual hierarchies within the retail environment. It is achieved by using an increased illumination to emphasize featured merchandise against the general light levels. Focused level of illumination is required for task areas such as counters and cash desks.
A supermarket requires not only the right lighting for each specific area but also an easy-to-manage control system with sensors that guarantee energy saving. Presence detectors are implemented in the storage, in the refrigerator room and in the offices to make sure lighting is used only where needed. Daylight sensor ensure the maximum usage of available natural light for the visual comfort of customers and staff. Time-based control is ideal for the automatic switching and dimming of lighting according to a schedule using pre-defined lighting scenes, for instance at cleaning and restocking.