We are different
A passion for people, aromas and emotions
Air Creative. More than 20 years of being where people meet up, converse, live and trade with one another. We are wherever you are, dear future customers. In touch with the times, at the centre of attention and the economy. Our goal from the very beginning has been to create ambiences in which visitors, customers and staff feel good. Conveying our vision of air refinement has not always been an easy task over the years. There is still a widespread belief that fragrances and odours can only affect us when we are consciously aware of them. Aroma marketing as an event still relies on this prevailing opinion.
Thus artificial “bread roll or coffee scents”, for example, are touted as stimulants that will increase sales and well-being. Our research efforts, however, in cooperation with renowned universities as well as in our own laboratory, in salesrooms and living spaces, show that the subconscious and the limbic system are particularly closely connected with scent stimuli and can significantly affect ones sense of well-being.
In this context, we have found that negative influences such as poor air quality have a much stronger effect on peoples behaviour than all the positive and pleasant influences taken together.
We can create the most beautiful visually, acoustically and haptically interesting presentations, but if the olfactory ambience is not quite right, viewers do not feel well and thus do not stay for as long.
Refining a rooms ambient air quality addresses people via their emotions and memories rather than control them, as is sometimes argued. The rooms air quality is improved - for the benefit of visitors, customers and staff. The fact that this can simultaneously help reduce viruses, bacteria and staphylococcus counts is an additional measurable side benefit.
Your Beat Grossenbacher
Owner of Air Creative AG / GmbH