Bismarckstr. 10-12, 10625 Berlin
Telephone +49 30 692067-330
Fax +49 30 692067-339

Hall map

EuroShop 2017 hall map (Hall 2): stand B18

Fairground map

EuroShop 2017 fairground map: Hall 2


Behrend Freese

Bismarckstr. 10-12
10625 berlin, Germany


Mirko Pawlak

Bismarckstr. 10-12
10625 berlin, Germany


Our range of products

Our products

Product category: Retail technology

Location-Based Outdoor Marketing

Geofencing lets you determine the exact locations and context parameters for your mobile campaigns. Through our partner-eco-system your app’s reach is elevated considerably.
You address a variety of new and existing customers in the right place at the right time – exactly when their interest is at its peak – so you can lead them directly into your store.

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Product category: Retail technology

Location-Based Indoor Marketing

BLE Beacons let you address your customers differentiatedly and depending on the exact micro-location within your store. You accompany your customers with tailored messages on their individual journeys from product to product in your store.
You receive extensive feedback as to your store-arrangement, your offers, and your customers’ preferences.

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Product category: Retail technology

Customer Analytics

Bitplaces Analytics gives you a profound understanding of your customers’ behaviors. How many customers enter your Bitplaces at which times, for how long do they stay there, how do they react to your messages, and much more.
Combining outdoor and indoor marketing, your get a holistic picture of the relevant customer behavior at locations, which are of significance to you.

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About us

Company details

Bitplaces was launched in 2012 and along with the mobile intelligence cloud is one of the pioneers in the rapidly growing market for mobile marketing and location-based services. The customer intelligence technology developed at TU Berlin seamlessly extends app functionality, in particular allowing retailers and advertisers to target customers on a segment and context-oriented basis at the point of sale and beyond via their smartphone. The tools used include geofencing and also beacons if required, in compliance with strict German data privacy regulations. Modules such as performance and analysis tools as well as messaging services ensure that the scalable building block system covers the entire customer journey, both inside and outside.

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Company data

Sales volume

< 1 Mio US $

Export content

max. 50%

Number of employees