Personal contact between the customer and a brand always takes place in 3D – in a showroom, in shop interiors, on an exhibition stand or in an office. These are the venues where brands are given the opportunity of living up to, and hopefully surpassing, customers expectations. Consequently, interior design that perfectly complements the branding strategy is essential.
Consistency is a key success factor in branding. This is why more and more creative agencies profile themselves as all-round specialists. With interior design as an extra area of core expertise in addition to marketing. But the inherent danger here is that banality creeps into the results in practice. After all, each medium has its own laws and precepts.
Wit Design is an interior design agency that specialises in brand communication. Or rather, in architecturally based brand concepts. A specialist in creating commercial spaces, such as a shop or exhibition stand with a primary focus on branding, and achieving commercial objectives.