Wireland Sp. z o.o

ul. Szarych Szeregow 10, 77-100 Bytow
Telephone +48 59 8223442
Fax +48 59 8223442

Hall map

EuroShop 2017 hall map (Hall 13): stand D36

Fairground map

EuroShop 2017 fairground map: Hall 13


Karolina Reclaw

Director Marketing and Design



Malgorzata Wicher-Placzkiewicz

Sales Director



Our range of products

Product categories

  • 01  Shopfittings, shop furnishings, store design & visual merchandising

Shopfittings, shop furnishings, store design & visual merchandising

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.01  Shop furnishings
  • 01.01.08  Showcases, display cases

Our products

Product category: Showcases, display cases


Our offer includes furniture for fitting the bakery section. Our furniture is unconventional and has its own unique style. It is designed according to the latest display standards. Particular attention is paid to the proper colour of light, which makes the bread look even more attractive. Appropriate shelving and warm light colour translate into increased interest and sales. Wooden structure with appropriate colours attract the eye and encourage the purchase.

Properties of a baking rack:
- Backlit banner
- Closed bread shelf with separators
- Bread shelf stocked from the back with separators
- Basket shelf for packaged bakery products
- Laminated board shelf for packaged bakery products

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Product category: Showcases, display cases


Our products are designed according to the latest display standards. Wooden structure of alcohol shelves in combination with properly matched colours catch the eye. Also, properly lighted shelves cause that the products look attractive and encourage purchases.

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Product category: Showcases, display cases


Shop shelving in the shape of an island can be used as display units for vegetables, fruits, breads and other fine products.

•Practicality: "Island" shelves allows customers to move freely around the department and comfortable self-service,
•Aesthetics: a system of baskets allows for simultaneously elegant and eye-catching display of goods,
•Mobility: the shelf has wheels, making it easy to change its location without the need for disassembly or special equipment, and allows for cleaning under the shelf,
•Easy to fit: Island, as a system, provides a wide range of possibilities for combining modules depending on the needs and the size of the shop,
•Capacity: basic version of the Vegetable Island allows for displaying nearly one and a half tons of goods,
•Strength: metal structure ensures stability and durability of the shelf, and wicker baskets placed on pallets create a neat and elegant display of goods. Wicker provides ventilation inside the basket, so fruits and vegetables remain fresh longer,
•Low price.

Properties of the vegetable island:
- Possibility of finish using stainless steel or chrome rails
- Wicker baskets (various sizes)
- Shelving colour according to RAL
- Awning
- Wheels
- Price tag holder

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About us

Company details

About the Company
The history of our company dates back to 1968, when the Fabryka Wyrobów Gospodarstwa Domowego „ZAGOD” was established. It was then one of the largest industrial plants in the Bytów area. The area of the factory of 30,000 m2, including 10,000 m2 under a roof with professional production lines and modern machinery enabling innovative production technology, have given tremendous growth potential for the company.

In 1968, the company employed 90 workers, to become in the seventies one of the largest local employers, employing 400 people. Today, our employees include ones who have been working here since the foundation of the company. In addition to the experienced workers with the longest work history, WIRELAND employs young staff of engineers, economists, sales reps, technologists and designers. We believe that the strength of our team is the creativity and enthusiasm blended with experience and professionalism.

Mission Statement:

We cause that our products and services enhance the benefit of our customers.
In terms of technology, the factory passed through big and dynamic changes. As the first in Poland, we have implemented the metal coating technology using fluidized plastics. We developed a technology for the use of new coatings and launched mass production of wire products. Technological innovations in several products were registered in the Patent Office. We have gained the highest ranks and awards in regional and national business rankings.

Along with the acquisition of the domestic market, our export production has been growing. Its products are sold to Belgium, Sweden, Ireland, the Netherlands and Germany. Good sales results allowed us to purchase new process lines and modern machinery. Continuous development has always been one of our priorities.

With the search for new solutions and willingness to develop the potential of the company, in 2006 we entered an area, which at that time was fully unknown to us. We introduced Solid York - complete shop fitting systems, as well as products for the advertising industry. From a service company, we have become the market leader for shop fitting. Leadership in this area has strengthened the company, and we have diversified our production. In this way, in 2008, we further expanded our range of products with modular shields Bartek. 

The year 2012 marks the further development of the company. We purchased new machines for the production of fencing panels, gabion panels  and gabion baskets. Our new products were showed in January 2013 at the International Fair BUDMA 2013 in Poznań, where they met with great interest.

The strength of our factory is the Product Development Department, Prototype Department and Tool Shop. These elements, combined with the Design Department and Production Planning, the sales team and the logistics facilities form the COMPANY'S ORGANISM.

In its 45 year history, the company has undergone organisational and ownership changes. From the state-owned factory functioning under the name Fabryka Wyrobów Gospodarstwa Domowego „ZAGOD”, in 1990 as part of the privatisation process, a private company was established under the name Wireland SA. From the beginning, the company's mission is to maintain, continue and develop the business operations of "ZAGOD". In 2009, WIRELAND Sp. z o.o. was established, which bought out the property and the name of WIRELAND.

Currently, we successfully operate on the Polish, English, French, German, Irish, Hungarian, Danish and Russian markets.

We are proud of our 45-year history in the metal industry.  During this time, the trends, technologies and economic conditions have changed, but we consistently offer what matters most to our customers - satisfaction with the properly provided service.  

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Company data

Sales volume

10-49 Mio US $

Export content

max. 25%

Number of employees




Area of business

Shopfittings, shop furnishings, store design & visual merchandising