HappyOrNot Ltd

Vuolteenkatu 20, 33100 Tampere

Hall map

EuroShop 2017 hall map (Hall 2): stand A09

Fairground map

EuroShop 2017 fairground map: Hall 2


Khaled Abed

Sales Director

+49 151 4321 98 48


Kimmo Salmi

VP Global Sales

+358 40 768 9136


Kirsti Laasio

VP Global Marketing and Business Development

+358 40 831 7658


Elli Yli-Hemmo

Sales Director
Southern and Eastern Europe

+358 50 529 4087


Erno Syvälahti

Sales Director
Nordics, France and Middle East

+358 50 449 5003


Our range of products

Product categories

  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.01  Analysis tools for customer data, CRM software

Analysis tools for customer data, CRM software

Our products

Product category: Retail technology

Measure Customer Experience

Smiley Terminal™ 
Improve your customer and employee satisfaction with our wireless, always on smiley terminals. Our terminals are easy to set up at the point-of-experience – you don’t need power, cables, or Internet connection. Just ask your strategic survey question and instantly start collecting feedback. Your customers and employees respond to your survey question by pressing the smiley that best corresponds to their experience. The data is collected and transmitted via secure cellular network to our cloud-based reporting service.

Web Smileys™ 
Collect feedback from your website visitors effortlessly with our easy-to-place web smileys. Ask your customized online experience question and capture the user’s feeling when interacting with your website. Once the smiley feedback is given, an open feedback box appears. Responses are collected and analyzed in the web-based Reporting Service. Add our simple script to your web page and the web survey is immediately active. Our 4 smileys are globally recognized and your users instantly know how to interact with the panel. You can easily change your question whenever needed.

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Product category: Retail technology

Follow Customer Experience

Reporting Service
Follow your feedback from the Intelligent Reporting Service. Track and learn how well you are performing and where you can still improve your service. Our intelligent cloud-based reporting service collects and analyses your survey data and displays your results in a clear format. The service makes it easy for you to see and understand your performance through your feedback results, and identifies when and where improvements are needed.

Email Reports
Spot fluctuations in service performance, implement strategic changes and monitor your improvement results. Our service gives you both certainty of your actual performance and continuous insights for short term and long term action planning. You can easily track the ranking and trending data and compare your survey results to your operational activities. The result summaries are conveniently sent straight to your email.

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Product category: Retail technology

Improve Customer Experience

How to increase your customer and employee engagement? Share your improved results via our interaction reports and social sharing feature, and inspire your staff and clients to trust and promote your brand. Sharing your results encourages customer interaction and boosts employee motivation. It lifts satisfaction up to 10% per year and improves your service reputation.

Interaction Reports
Displaying our ready-made interaction reports in your physical locations is a great way to showcase your success and build your customers’ and employees’ trust. It shows that you listen and inspires your clients and staff to help you improve your service every day.

Social Sharing
Show your customers and employees you care about their opinion by using our social sharing feature in your social media channels in Facebook, Twitter, and LinkedIn. Our feature builds the connection between your company and your customers and makes engaging with your clients and staff quick, easy, and effective.

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Company news




Feb 27, 2017

HappyOrNot Returns to EuroShop on the Brink of a Half Billion Feedbacks Collected

HappyOrNot®, the global leader in instant customer and employee experience reporting and data analytics service, will be returning to EuroShop to exhibit its innovative service. EuroShop, held in Düsseldorf, Germany, is the world’s No. 1 retail trade fair with over 2,000 exhibitors from nearly 60 countries, and approximately 110,000 trade visitors from across the globe. 

 Kimmo Salmi, VP, Global Sales and Business Development at HappyOrNot, tells about HappyOrNot’s first appearance at EuroShop:

“When we first attended EurSshop in 2014, we were in the preliminary growth stage of the company, at that time having reached over 300 clients across 26 countries with just under 30 million feedbacks collected. Three years later, our growth has accelerated tenfold – we have nearly 3,000 clients worldwide, and are just weeks away from reaching a half billion feedbacks collected.”
HappyOrNot has achieved several recent accolades since its first appearance at EuroShop, including having been ranked 4th in the Deloitte Technology Fast 50 in Finland and reaching the top 15% of the same’s Global 2015 Technology Fast 500™ EMEA, and CEO Heikki Väänänen receiving an award for Growth Company Entrepreneur of the Year from Ernst & Young.

 Salmi continues: “It’s an exciting time for all of us at HappyOrNot with many new developments in the works for our product and service, including the use of new technologies to make our offerings even more attractive for our existing clients and prospects. Industry should keep its eye out for new things to come later this year.”

 Today, thousands of global clients are already using the HappyOrNot service to improve the experiences of customers and employees, including such clients as Zara, IKEA, OBI, Migros, Dixons Carphone, Office Depot, Carrefour, Delhaize, and Rite Aid.  

 To see a live demonstration of the HappyOrNot Smiley Terminal™ and reporting service analytics, visit HappyOrNot at Hall 2 Booth A09, March 5 – 9 at the EuroShop trade fair.

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Jan 25, 2017

HappyOrNot Continues Global Expansion with Strategic Investment into APAC

HappyOrNot®, the global leader in customer and employee satisfaction improvement, continue their expansion with the announcement of a new Regional Director of Asia. Chris Armstrong, formerly of Fujitsu and Tableau Software, joins with the remit of scaling the business in the region.

Founded in Finland in 2009, and with a US office opened in Florida in mid-2014, HappyOrNot collects around 750,000 feedbacks every day for customers in nearly 100 countries around the world.

New Regional Director Chris Armstrong had this to say; “I am extremely excited to be joining such an innovative, fast growing company at an important time. HappyOrNot is literally delivering customer delight for over 2,500 customers globally, including some of the biggest names in retail, hospitality, and financial services. We already have a great partner network in Asia, and I am looking to grow that quickly to support our growth plans.”

By enabling clients to take the heartbeat of their customer sentiment via guaranteed, continuous feedback, HappyOrNot empowers businesses to use data driven decisions to increase satisfaction which in turn reduces both customer acquisition costs and churn which increases spend, referrals, and frequency of visit.

Armstrong continues: “While there are some market differences between East and West, what does not differ is the desire from smart businesses to reduce their costs, increase their revenues, and gain advantages in highly competitive markets. That’s where we come in, and as we are on course to collect our 1 billionth feedback in 2017, we have a huge amount of data intelligence to pass on to our clients.”

Previously, HappyOrNot business and service partners in the APAC region was managed from Head Office and early clients in Asia include companies like Ikea, Dominos Pizza, Compass Group, Spotless, and LinkedIn. Co-Founder Ville Levanniemi comments: “Having become the global market leader because of the value we create for our clients, and having clearly seen the demand from the Asian market, we were in no doubt that this is the right time to invest in APAC. We grew our US client base by 823% in the 2.5 years since opening the Florida office, and we’re confident the APAC market will follow the same pace.”

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Jan 15, 2017

Best Day To Go Holiday Shopping in the US Revealed

Americans rate their shopping experience. On which retail holiday did they have the most pleasurable experience?

HappyOrNot, the global leader in instant customer and employee satisfaction reporting, has received over 5.2 million feedbacks in US retail in 2016. The results suggest that out of the key trading holidays, occasions where US retailers have the largest volume of footfall for the year, Veterans Day ranked the highest in customer satisfaction.

Following Veterans day was “Super Saturday,” the Saturday before Christmas. According to the annual survey released by the National Retail Federation and Prosper Insights & Analytics, approximately 66% of Americans, or 155.7 million people, were planning to or considering taking advantage of Super Saturday sales to complete their last year’s holiday gift list.

2016 Holidays Included in the Study (ranked from highest to lowest in shopper satisfaction):

1. Veterans Day, Friday, November 11
2. Super Saturday, December 17
3. Memorial Day, Monday, May 30
4. Martin Luther King Day, Monday, January 18
5. Black Friday, November 25
6. Independence Day, Monday, July 4
7. Labor Day/Back to School, Monday, September 5
8. New Year’s Day Friday, January 1

The Good
Each year, Veterans Day is celebrated on November 11. Last year, the holiday landed on a Friday, two weeks before one of the the biggest day of revenue for retailers – Black Friday. While there were one-day sales, many offers continued throughout the weekend, November 12-13. The holiday gave shoppers a good reason to make an early dent in their holiday gift list, and many had a positive experience doing so.

The Bad
When it came to customer satisfaction, 2016 was off to a bad start as New Year’s Day ranked the lowest in the list. “Seasonal promotions draw big crowds on days where shoppers are likely out of school or have a day off from work but turning a shopper into a new or repeat customer requires more in all aspects of a retail operation,” Co-founder and Chief Executive Officer of HappyOrNot, Heikki Väänänen said. “Planning adequate work-shifts, ensuring sufficient product stock is available, and placing added focus on staff motivation and support are a few ways to having happier shoppers which in turn boosts sales.”

The Ugly
According to HappyOrNot’s global data insights, consisting of over five million shopper feedbacks in 2016 across the nation, the average retail satisfaction level benchmark was 85.28%. This means, that of all the key trading holidays, the only one that performed above the benchmark was Veterans Day. Super Saturday missed it by a slight margin. “Every day is a chance to win customers. Tracking and understanding shopper trends, reviewing lessons learned from previous years and carrying out an action plan of ‘must do’s’ can be the winning difference for retailers for the new year,” Väänänen said.

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Nov 30, 2016

HappyOrNot, new player in the reputation reporting services, hits 400 million feedbacks

HappyOrNot®is proud to announce that customers have given over 400 million feedbacks with almost half received in the past year, and trending to hit one billion in 2017. This milestone surpasses other customer satisfaction data bank giants like TripAdvisor, Yelp, and Angie’s List, which have received 385 million, 115 million and 15 million feedbacks respectively.

The surge of customer feedback illustrates the continued demand for interaction between consumers and businesses. For many reputation reporting services, the data is transactional in nature, such as leaving an online customer rating after a hotel stay or a quick press of a button from a feedback terminal located near a cash register. These small bits of data put together across millions of customers is what constitutes as “big data” and with this data many companies can uncover hidden keys to growing, acquiring and retaining users that could translate into a competitive advantage.

“When HappyOrNot clients improve their satisfaction levels, many have seen a subsequent improvement in other KPIs like conversion rates, basket size, and loyalty. Management would rather know how happy people were yesterday at their stores, not how happy people were 12 months ago,” says Heikki Väänänen, Co-founder and Chief Executive Officer of the instant customer and employee satisfaction reporting company. He continues, “Comparing customer results against industry benchmarks have provided tremendous value to our clients as well. Our goal is to keep data quality high to supply each industry the best possible benchmark in different countries.” HappyOrNot is currently present in 98 countries and growing.

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About us

Company details

HappyOrNot® is the global leader in instant customer and employee experience reporting. Our innovative feedback collecting smileys and intelligent data analytics reporting service help our clients to improve their customer experience, relationships, and employee engagement.

Since 2009, our worldwide data insights have benefited our clients in sectors including retail, traveling and transportation, outsourcing services, healthcare and wellbeing, HoReCa, financial services, and public and governmental services.

We serve over 3000 companies across 100 countries, and have collected and reported on over a half a billion feedbacks. Our clients include Heathrow Airport and over 70 other airports, SNCF, Deutsche Bahn, DHL, LinkedIn, Nike, Ebay, IKEA, OBI, Alnatura, Dixon's Carphone, Office Depot, Domino´s Pizza, Sodexo, Securitas, Carrefour, Ochsner Health System, NHS, and City of Helsinki.

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Company data

Sales volume

10-49 Mio US $

Export content

> 75%

Number of employees




Area of business

Retail technology

Company information as a PDF file