Viametrics AB

Göteborgsvägen 74, 43363 Sävedalen

Hall map

EuroShop 2017 hall map (Hall 6): stand H67

Fairground map

EuroShop 2017 fairground map: Hall 6


Patrik Elfwing


Göteborgsvägen 74
433 63 Sävedalen, Sweden

+ 46 703 10 65 10


Ulrica Hedendahl

Sales and marketing

Göteborgsvägen 74
433 63 Sävedalen, Sweden

+46 31 750 40 44


Our range of products

Product categories

  • 07  Retail technology

Retail technology

  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.04  Customer frequency analysis
  • 07  Retail technology
  • 07.02  Business analytics
  • 07.02.05  Management information systems

Management information systems

  • 07  Retail technology
  • 07.06  Mobile solutions
  • 07.06.03  Software for mobile devices

Software for mobile devices

  • 07  Retail technology
  • 07.08  Digital marketing solutions
  • 07.08.05  Interactive display solutions

Interactive display solutions

Our products

Product category: Customer frequency analysis

ViaWeb: statistics, comparisons and trends – simple and clearly set out

ViaWeb is our proprietary analysis tool that presents your visitor statistics in every conceivable way. Via a simple and intuitive user interface, you choose how you want to view the information. Sort by country, region, city, property, and then separate the different entrances and measurement points. ViaWeb facilitates both comparisons between different units and comparisons over time and seasons.

The system is web-based, so all you need is an Internet connection to access the tool. ViaWeb offers you endless possibilities for arranging and personalizing your visitor data. Your settings and views are always saved so that you have them there the next time you log in. You also have the option of customising which views and functions are to be available to different users in your organisation.

Perfect if you want a stand-alone solution

VIaWeb is a powerful analysis tool that allows you to the leverage every conceivable benefit from your visitor data. It is a perfect solution for those who want a stand-alone solution, rather than integrating the data flow with an ERP system.

Used today by our customers in 50 countries

ViaWeb is easily accessible, simple and powerful. It has support for many different languages so that international organizations can get the greatest possible benefit. Here are some examples of companies and organizations that appreciate and use our analysis tool ViaWeb: Arlanda Sky City, Eurostop Halmstad, Kompassen Göteborg , Valbo Köpcentrum, Sturegallerian, Stockholm and A6 Jönköping.

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Product category: Retail technology


ViaZon – position, direction, and time – how do your visitors act and why?

With ViaZon, Viametrics offers a powerful tool to acquire deeper and more detailed knowledge and understanding of your visitor statistics. By placing counters at strategic positions, we can measure the flow of people in motion. The counters record not only the number of visitors but also in which direction they are going and exactly when they went in that direction.

You can see how many people came into a specific zone and how long they stayed. Where did they go afterwards? Which door or passage is the most used? How many preferred to take the stairs instead of the escalator? Where was crowding greatest during the afternoon? Whether it’s a shopping center, an airport, a big store or a museum, there is much to be learned and major improvements to make with the aid of ViaZon. You can see zone measurements easily in ViaWeb or why not add a map on a big screen in the office and see visitor flows hour by hour?

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Product category: Management information systems



Viametrics’ ViaKPI makes it possible to manage your key gures directly in our analysis tool ViaWeb. As a retail executive you can easily pinpoint areas that can be made more pro table.

ViaKPI analyses the strategic key gures you are already working with and know well. It is a exible way of visualizing all data. ViaKPI ensures that all key performance indicators are used in your organisation.

This enables developing a pro table business strategy!


Having the possibility to monitor your business and people counting data in the same tool, the analysis becomes both time and cost e icient – all in an easy- to-use interface.

ViaKPI makes it possible to manage your sales gures e ectively and creates a good and clear basis for your strategic decisions.

With ViaKPI you gain knowledge that increases the quality of your organisation and facilitates the internal report work at the same time.

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About us

Company details

An experienced specialist at the forefront of technology
VIAMETRICS  is a Swedish, fast-growing technology and knowledge-based company. We provide companies and organizations with information that gives them in-depth knowledge of their customers’ behaviors. Our user-friendly analysis tool generates decision data that lead to cost savings, greater efficiencies and profitability-enhancing measures.

Today VIAMETRICS is one of the top players in the world. We see the world as our market and have the capacity to follow our customers around the world.  We have currently measuring equipment installed in more than 50 countries.

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Company data

Sales volume

10-49 Mio US $

Export content

max. 25%

Number of employees




Area of business

Retail technology