beta-web GmbH

Celsiusstr. 43, 53125 Bonn
Telephone +49 228 91937-35
Fax +49 228 91937-42

Hall map

EuroShop 2017 hall map (Hall 7): stand E19

Fairground map

EuroShop 2017 fairground map: Hall 7

Our range of products

Product categories

  • 09  General services
  • 09  General services
  • 09.03  Publishers, trade journals

Our products

Product category: General services, Publishers, trade journals

Editorial work

Do good things and talk about it!

You have something to say on an interesting technical topic from the fields of retail or healthcare? Good content is the basis for successful communication. Draw attention to your company and products in the desired target group with interesting topics. Convey expertise and thus improve your image.

Our strength lies in the development of the strategy and the creation and optimization of your texts. You provide the content - we ensure that it is published professionally. Our editors create, edit and optimize your texts.

Behind this is a custom concept on what content has to be placed in which medium. Thus your content can be found in the right place and the right tone and you are able to reach the desired target group.

Good content can be found and the possibilities of representation are numerous. Once you have invested in the creation of a professional article or interview, the content can be recycled several times as news on your website, as a press release for the trade press, in a newsletter to your customers or in reputable online portals as a report or an advertorial. The promotional effect of technical texts is far greater than that of pure advertising messages. Engage your customers, partners and the trade press this way, convey respectability and competence and increase your acceptance and especially your reputation.

The choice is yours - our experts take care of the rest.

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Product category: General services, Publishers, trade journals

Video production

What do you do in three minutes? We bring your world to life!

Videos provide short and precise messages to the desired target group in an emotional and entertaining way. Present your company and your new products. Let us accompany you at trade fairs or events, give an interview or broadcast your event live online - with our know-how from the conception to the finished production we make sure that your project is effective and entertaining advertising, within budget of course.

By the way, moving images are effective means for search engine optimization and thus increase the traffic on your website. Of course, the design of a video is also a question of budget, but also with smaller budgets one can already achieve a lot.

The production of a video is something unique. Of each film there is only a single one.

It's your film!

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Product category: General services, Publishers, trade journals


Conception and consulting is our core competence. We design according to your needs - from a simple website as a business card up to complex solutions such as shop systems, online portals, forums and databases - tailored to your requirements and your budget with the greatest possible benefit.

After the implementation we will accompany you further and support you in adjustments or further developments. Only with this a sensible use of your budget is guaranteed!

We create solutions which are tailored to you with an innovative web design and layout. We work mainly with two content management systems, the open-source solution Joomla and our self-developed solution Webjazz, a flexible editorial system.

With Joomla we provide a suitable standard solution for every budget which is always ready when content has to be adjusted from time to time. All requirements of a modern website are also satisfied.

Our content management system Webjazz is individually configurable and offers you the opportunity to design complex content and publish it by multiple users at any time – and that in intuitive and user-friendly way. It offers various possibilities such as a protected member area, indexing, full text search or the creation of newsletters.

Our competencies also lie in important areas such as responsive design, accessibility, search engine optimization (SEM, SEO), multilingualism, social media marketing and statistical evaluations. Likewise in the integration of web shops, the creation of order forms, interfaces to internal systems and the integration of photo galleries, slide shows and videos, which we implement professionally for you.

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About us

Company details – the online magazine for the retail sector covers the latest topics in the industry and retail sector since 2008 and informs about industry trends. Our information portfolio for you includes news, background reporting, innovations, user feedback, personnel announcements and an extensive supplier and product database featuring more than 3,000 suppliers.

Thanks to our magazine’s modern and fresh design and its clear and
straightforward structure, retailers and their partners are able to quickly find news and expert articles that focus on the latest relevant retail happenings. Our international regular readers spend an above average amount of time getting informed with our online magazine, which is published in German and English. Smartly networked and extensively informed We offer our readers smartly networked reports that provide extensive information on the respective topic – free of charge.

Since 2014, we have successfully complemented our portfolio with the
once-yearly special print edition of “retail trends“. The issue introduces the latest topics and product highlights regarding store design, POP marketing, retail technology, lighting and logistics.

iXtenso supports EuroShop 2017 with a comprehensive special before, during and after the trade fair. From January through March, 2017, we are introducing the most important products on the "EuroShop Special" pages at and deliver the latest news in the industry.

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Company data

Number of employees




Company information as a PDF file