Epta will be waiting for you at Euroshop 2017, the largest Retail sector fair in the world scheduled to take place on the 5-9 March 2017 in Düsseldorf (Stand A60 – B60, Pav. 16), to present all the latest products from its brands Costan, Bonnet Névé, George Barker, Eurocryor, Misa, Iarp and Knudsen Køling, as well as the exclusive Epta Service after sales services.
The event will also be an opportunity to confirm once again the Groups capacity to combine the expertise, innovation and personalisation of the solutions presented by its brands, offering final consumers an original and captivating store experience. The strategy is encapsulated in the claim “#EptaExperience is the way”.
William Pagani, Group Marketing Director for Epta, commented: “Epta positions itself on the market as a trustworthy partner able to offer Retailers complete solutions that set themselves apart through their reliability, high quality and cutting-edge technology. We have always worked with the key players of the Retail Sector to revamp food areas, transforming them into spaces for interaction and discovery, where Consumers can experience unforgettable, enjoyable and gratifying moments, including from an aesthetic perspective”. He concluded “Our objective? To transform stores from Points of Sale to Points of Experience and transport Customers to a new emotional and engaging shopping dimension.”
In keeping with the new concept, the Group has developed the EptaExperience App. Available from the end of February from Google Play and the App Store, it will present previews of experiences which the visitors will discover during the event. The first access will allow the user to view unpublished content, and during the five days, the app will become a digital guide to accompany users on an absorbing and interactive tour through the innovations, with in-depth explanations and entertaining moments to get to know the uniqueness of #EptaExperience.