For 70 years, True has remained steadfast in our mission "To provide a wide range of American-made commercial refrigeration products that exceed industry quality standards at competitive prices."
Throughout the years, True has maintained a business strategy focused on innovation and capital investment in updated facilities and state-of-the-art technologies. True purchases only the best materials based on the application for our products without compromise for price. As a result, our products are known for their outstanding longevity, dependability and value.
As a privately owned business, True has the unique ability to adjust swiftly and decisively to market trends, employ new strategies for meeting our customers needs, and address the increasing demands for social responsibility in the manufacturing process. True has expounded upon an expansive program, implemented in the mid 1990s, to reduce our carbon footprint and minimize the environmental impact of our products and operations.
At True, we are not only interested in a leadership role in the commercial refrigeration industry, but also as a leader and model in efficient, responsible manufacturing worldwide.
The path to leadership began in 1945, when the Trulaske family developed a refrigeration company in their house on Lenox Avenue in St. Louis.
The True Choice
From environmentally friendly refrigeration to outstanding customer support, these are the Top 10 reasons to make The True Choice.
Why Choose True
At True, we are continually searching out environmentally friendly components and processes that will reduce our carbon footprint.