Once Upon a Time: the origin of display mannequins
The history of La Rosa begins in 1922 when replicating features of famous divas of silent cinema gave an emotive power to fashion display mannequins, which, at that time, were considered little more than a utensil.
From this moment on, La Rosa became a partner of fashion and luxury in the pursuit of recounting the identity of the product. In 1969, Rachele Rigamonti, a renowned leader of the female enterprise, transformed La Rosa into an industrial reality.
La Rosa factories in Palazzolo Milanese and Varedo, only a few kilometers from Milan, cover an area of 10,000 square meters, which includes all areas of the production process, from the creative area to the product development, from the design to the digital and 3D programming and from the finishing touches to the sales team.
At present, La Rosa has around 800 items in its catalog, among which there are natural, stylized and contoured window mannequins, tailored busts and shop window accessories.