The Southern Co-operative
cdw+partners are a specialist design consultancy bringing two and three dimensional expressions to retail brands.
Founded in 1981, as the Creative Design Workshop, we have over 35 years experience of providing independent thinking, innovative and creative user focused brand and coWhen The Southern Co-operative asked us to design their new store format for Freshwater on the Isle of Wight it presented some key opportunities that we believed the new design needed to deliver. These included a differentiated community store proposition with personality and theatre, that delivers local values and champions local hero suppliers and producers.
The new store has been designed to increase appeal to a broader demographic and challenge the local competition, whilst not alienating the existing loyal customer base. Accessibility has been a priority throughout with greater parking availability, wider aisles to aid access and clear category zoning and communication to improve navigation and flow through the store. The communication throughout the store highlights the Southern Co-operatives local flavours initiative whilst the environment itself has been designed to showcase the provenance of product from local suppliers and producers.
The new store has proved quite a hit with Freshwater locals and those from further afield. Initial results have seen a substantial uplift in sales on a daily basis outside the tourist season.mmunication solutions for all our clients.
We work across a broad range of retail environments, both nationally and internationally, delivering unique, user centred design and communication solutions at a human scale, which engage and improve the customer experience at every touch point.
We listen to our clients and their customers to learn all that we can to ensure that the creative solution ultimately aligns with their aspirations, is informed and delivers results in terms of improved retail performance and increased customer engagement.