Philips Lighting and Tarkett introduce vinyl flooring using connected LED technology to interact with customers to improve their experience
Euroshop 2017, Düsseldorf, Germany –– The groundbreaking new flooring combines specially created vinyl tiles embedded with cutting-edge LED technology allowing retailers to interact with customers and guide them through any store or building. It has been developed in close collaboration with Tarkett, a global leader in innovative and sustainable solutions for flooring and sport surfaces, and Philips Lighting, a global leader in Lighting.
Get connected with vinyl flooring
The new Luminous vinyl flooring, principally aimed at retail and hospitality environments, enables the broadcast of luminous messages, animations and adverts on the vinyl floor to provide unique customer experiences and help drive sales.
“We are passionate about helping our clients to create unique spaces with our flooring solutions in all kind of sectors such as retail, hospitality and offices where differentiation and brand identity are key. With Luminous vinyl flooring we take our “Unique Spaces” innovation strategy to the next level allowing flooring to display dynamic messages or animations and to grab peoples attention in an unprecedented way,” says Anne-Christine Ayed, EVP Research, Innovation and Environment at Tarkett.
Luminous vinyl flooring is available in a wide variety of decors and modern finishes, such as wood, mineral effects and graphic designs. The vinyl flooring is made using an innovative light translucent formula enabling glowing effects. The connected LED lights in the flooring allow pre-programmed or personalized displays by the tap of the smartphone screen or the click of a mouse. Also, real-time Internet content is displayable, as the cloud-based content management system can link to an external social media channel such as a Twitter feed.
“Increasingly light is being embedded into floors, walls and ceilings. This latest innovation with Tarkett extends this trend and offers new ways to engage shoppers, visitors and employees. Light can be used to welcome and guide people, alert them to special offers and even advertise. When connected to the web any kind of dynamic real-time information can be displayed and remote access allows the retailer to program multiple branches,” says Dr. Bernd Voelpel, General Manager Luminous at Philips Lighting
How it started
The collaboration between Tarkett and Philips Lighting started in 2013 by introducing Luminous carpets with Desso in Europe, extended to Tandus carpet in North America, both brands being part of Tarkett. Several offices and show venues have chosen this unique solution for personal welcome messages, branding and guiding.
Luminous vinyl flooring is showcased amongst other pioneering lighting and flooring innovations at Euroshop 2017, the worlds leading trade fair for retail in Düsseldorf, Germany. Please visit the Philips Lighting stand at Messe Düsseldorf, Hall 9, stand B40 or the Tarkett booth 10C40 in Hall 10.
For further information, please contact:
Tarkett Media Relations
Tel : +44 (0)7572 443111
Philips Lighting Media Relations
Tel: +31 6 52 59 63 81
With net sales of more than €2.7 billion in 2016, Tarkett is a global leader in innovative solutions for flooring and sports surfaces. Offering a wide range of products including vinyl, linoleum, carpet, rubber, wood & laminate, synthetic turf and athletic tracks, the Group serves customers in more than 100 countries worldwide. With 12,500 employees and 34 industrial sites, Tarkett sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores and sports fields. Committed to sustainable development, the Group has implemented an eco‐innovation strategy and promotes circular economy. Tarkett is listed on Euronext Paris (compartment A, ISIN: FR0004188670, ticker TKTT). www.tarkett.com
About Philips Lighting
Philips Lighting (Euronext Amsterdam ticker: LIGHT), a global leader in lighting products, systems and services, delivers innovations that unlock business value, providing rich user experiences that help improve lives. Serving professional and consumer markets, we lead the industry in leveraging the Internet of Things to transform homes, buildings and urban spaces. With 2016 sales of EUR 7.1 billion, we have approximately 34,000 employees in over 70 countries. News from Philips Lighting is located at http://www.newsroom.lighting.philips.com