Giving life to a mannequin making it a supple work of art is the result of a deep passion for art and beauty. The mission and values of ABC Mannequins can be and will always be summed up in this way: design, craftsmanship, communication, respect for the environment, and multiculturalism. Values which are well known to the founder of this company Silvano Besana, who since 1963 has known how to transform an intuition, while initially limited to a few square metres of workspace, in an exclusive creative process, a unique technique of making plaster-casts from life, to give life to the mannequins which have been modelled on the harmonious, living form of the human body.
Today the continual research and innovation, operating within the furrow of a refined artisan culture, has made live casting, applied directly to the human body, a truly pioneering solution with surprising results. This is brilliantly expressed in many of ABC collections, the technical and stylistic peculiarities of which respond to the most modern needs of the market and image.
The creative centre, the pulsating heart of the company, is made up of a team of chameleon-like ‘artists’ who, with talented expertise, are able to interpret and realise the most varied requests and projects, with the use of wigs and exclusive make-up, well researched and often stylized in line with current trends.
Decades of experience in the retail trade combined with a sensitivity for beauty have been summarised in the ABC collection, creating truly authentic works of art, mannequins with soul, able to forge a link with the item of clothing and the surrounding context, “inhabiting it”. The objective is to create of the shop window a unique and stylish setting, which offers a total shopping experience inspired by a passion for art and excellence, both of which are intertwined with the noble tradition of ‘Made in Italy’. Today ABC Mannequins supplies the most prestigious distribution and chain stores throughout the world, from Milan to New York, throughout Russia as far as the Orient and beyond, combining Italian taste with roots that have become cosmopolitan.