TouchingLight is a newly patented and groundbreaking LED display for in-store marketing.
Fighting for attention over retail space for brands is a constant struggle. We at Swedbrand have aimed to make it that much more interesting.
Imagine taking a product off the shelf and a competing brands shelf display lights up! TouchingLight is an LED display which is simply placed on a retailer’s shelf where the price tags normally are. The display briefly lights up and grabs the customer’s attention and then fades away, using little energy and is an unaggressive nonverbal communication.
The actual display is LED backlit only, meaning that normal labels of any message can be easily inserted into the display and changed regularly by store staff. The technology is developed in Sweden and is fully patented and ready for global launch in 2015.
Being a plastic holder attached on the shelves edge, TouchingLight is sensible to the vibrations on the shelf caused by removing a product: by choosing a product, a light will turn on and catch the customer’s attention.