W. & L. Jordan GmbH

Horst-Dieter-Jordan-Str. 7-10, 34134 Kassel
Telephone +49 561 94177-0
Fax +49 561 94177-111

Hall map

EuroShop 2017 hall map (Hall 10): stand D22

Fairground map

EuroShop 2017 fairground map: Hall 10


Martin Ried

Our range of products

Product categories

  • 01  Shopfittings, shop furnishings, store design & visual merchandising

Shopfittings, shop furnishings, store design & visual merchandising

  • 01  Shopfittings, shop furnishings, store design & visual merchandising
  • 01.02  Shopfittings
  • 01.02.01  Flooring

Our products

Product category: Flooring


The noble products of JOKA parquet floors combine fascinating elegant optics with sophisticated individuality. The natural charm of the floor can also come into play an unsurpassed multi-faceted.

Concise surface structures such as brushed, aged, curled and chamfered give the parquet Deluxe depth and emphasize the quality appearance of the individual planks.

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Product category: Flooring


The noble products of laminate flooring collection combines fascinating elegant optics with sophisticated individuality. A distinctive design inspired to design spaces extraordinary. The special charm of laminate flooring can also come to bear an unmatched charisma.

In addition to decor and plank format the joint pattern of the laminate floor is crucial for the characteristic of the ground image. Round V-joints of the deluxe floors highlight the individual planks and emphasize the natural look.

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Product category: Flooring

Design- / Vinyfloor

JOKA design and vinyl floor can be in terms of exclusivity nothing to be desired. Whether authentic wood, tile, stone or varied mosaic-colored and fantasy décors, these products are all styles of living and interior design trends for information and make it a trend-setter on the ground.

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About us

Company details

W. & L. Jordan GmbH - The Customer is our Central Concern

Founded in 1919 in Kassel, Germany, JORDAN offers a unique craftsmanship and specialized trade to hardware stores and discount shops under the brand JOKA and, since 2009, INKU (Austria).  JORDAN now has more than 1000 employees and more than 60 branches throughout Germany and under its Austrian subsidiary INKU Jordan GmbH & Co. KG. 
JORDAN meets the individual needs of the residential and commercial market with a distinct, comprehensive assortment of products: resilient textile and elastic flooring, parquet and laminate flooring, curtains, fabrics and wallpapers, including tools and accessories – JORDAN offers professionals a complete spectrum of possibilities.

More than two million square meters of flooring in stock

JOKA stands by its high-quality line of products.  Material and floor solutions for a variety residential and commercial needs are presented with a creative flair in elaborate collections such as „Classic“, „Deluxe“, and „Object“.  More than 2 million m² of floor coverings are stored in the central warehouses in Kassel and Erfurt and are available overnight in our various branches.  In addition, individual product designs can always be implemented according to specifications.  Furthermore, JORDAN provides sophisticated exhibitions and JORDAN specialists to provide professional advice for our customers' end-users, at any location, on request: an all-around, unique approach which clearly distinguishes JORDAN in the marketplace.

The customer is key

Founded in the year 1919, W. & L. Jordan GmbH has evolved from a local timber trading company to a future-oriented family enterprise in its third generation of ownership whose policy for its customer relations has always been based on trust.  The motto: everything must be catered to the needs of the customers.

More than 1000 employees, including 150 in the field, guarantee expert customer service throughout the nation as well as in neighboring countries.  For special matters, technical consultation is also available in the parquet service center in Kassel or the materials specialist department in Fulda or Cologne.

JORDAN is equally comfortable with promoting products and providing customer support through promotional appearances as it is at providing comprehensive training and educational seminars.  Moreover, JOKA & INKU expert consultants offer a wide range of services in cooperation with the customer to strengthen their competitive capability.

Our personalized project support, Germany-wide distribution network, attractive cost-performance ratio, guaranteed level of quality, and a manufacturer- and cross-product diverse range of goods, as well as the JOKA brand, are all essential factors from which JORDAN customers can benefit in the marketplace.

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