Product category: Shop architecture and store design
Breuninger – New Living
Breaking viewing habits: The window design for Breuninger employs different living situations to showcase the new Living retail category in the store windows of a subway underpass. Working closely with the Breuninger visual merchandising team, Designplus successfully implements a total of five high-quality concepts within a tight schedule.
Product category: Decorating and visual merchandising services
IWC – Luxury Manufacturing
For IWC Schaffhausen, Designplus created a window design to showcase the new model of the classic pilots watch and to mark the 75th anniversary of the Portuguese model. The exceptional quality of the watch models is immediately apparent from the oversized reproduction of all product details. Twenty-five years of experience in the luxury goods segment, in-house logistics expertise and an interdisciplinary team guarantee the seamless development and perfect completion of a store window that is replicated in 13 countries worldwide.
The Monster Tribalou satisfies his insatiable desire for the new Louboutin bag collection first in Paris, and then with the global roll-out of the inspiring window design. For this purpose, Designplus develops and produces three different store window concepts to suit the different requirements of the stores depending on size and location.
Designplus GmbH will be exhibiting at EuroShop 2017 in Dusseldorf , Germany, from March 05 to March 09, 2017. Under the slogan "Join the ride!", the Stuttgart-based agency for physical brand presentation will show what it has to offer at a trade fair stand (in Hall 12, Stand B69) that is moving in every sense of the word.
A key aspect of all Designplus creations is the culture of open networks: "We believe in cooperation and partnership. This is reflected in our excellent cooperation with partner agencies, service providers and suppliers, and last but not least, in our participation at EuroShop 2017. We developed the concept jointly with Space Encounters from Amsterdam. The future belongs to companies that embrace networking“, explains Designplus Managing Director Peter Gross.
Designplus is using its participation at the world's largest retail trade fair as a platform from which to relaunch the Designplus brand. "We are making spirit of Designplus visible: The Designplus brand is colorful, agile yet also structured. This is conveyed by the combination of the clear word mark and carefully accentuated highlights", says Communications Manager Meike Finkelnburg, summarizing the revised Designplus brand image.
Designplus is an owner-managed agency for spatial brand communication. The Stuttgart-based office sees itself as an interdisciplinary agency, which presents brands in the fashion and luxury goods sector in a cross-channel manner and with a lasting fascination. Designplus supports its customers with brand consulting and communication, spatial staging, individual object manufacturing as well as international serial production.
Designplus works out the core of each individual project and draws from the team's individual competences. Creative potentials are highly structured, directly comprehensible and individually implemented for the customer. This is achieved with years of experience and know-how for each individual service area. Since its foundation in 1995 by Gaby Krauss and Peter Gross, the Designplus team is constantly growing: Today, more than 40 employees from the areas of architecture, product and communication design, marketing, text, photography, engineering, trade, logistics and assembly develop unmistakable brand production on all channels. Designplus builds on a strong network of creative and production partners and thus realizes every aspect in terms of content and technical-related challenge, both technical and challenging vision, right down to the smallest detail.