Privacy policy

Video surveillance takes place on the trade fair premises of Messe Düsseldorf GmbH. The video surveillance serves the purpose of observing the rights of domestic authority, in order to prevent crime as well as to conserve evidence in case a crime has occurred. Video surveillance moreover takes places for logistical purposes of traffic routing, traffic congestion prevention, coordination of transport of persons by bus and for purposes of truck guidance. The legal basis for said video surveillance is Article 6 paragraph 1 letter f. of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR), whereas the legitimate interests pursued by Messe Düsseldorf GmbH arise from the aforementioned purposes. If and as far as video footage is recorded, it is deleted upon lapse of 48 hours, unless a longer lasting storage is necessary to observe the aforementioned legitimate interests. If the latter is the case, a deletion will take place upon shortfall of the purpose of processing.

Messe Düsseldorf GmbH offers exhibitors / exhibitor representatives and visitors the opportunity to book services online.

Messe Düsseldorf operates the Online-Order-System (OOS) to accept orders and subsequently conclude contracts via the internet as an online shop for exhibitors. The OOS is a web application and database for ordering trade fair-related articles and services in addition to the stand space alone. A log-in is required to use the OOS. The providers of products and services therein are Messe Düsseldorf GmbH and its affiliated service partners. Messe Düsseldorf GmbH bases the processing of personal data taking place here in the exercise of legitimate interests on a balancing of interests pursuant to Article 6 Sec. 1 lit. f. GDPR (balancing of interests). The legitimate interest pursued by Messe Düsseldorf GmbH lies in the proper processing of orders, for which an individual person (i.e. a human being) is required as a contact person at the exhibitor, e.g. in order to be able to discuss queries or other details. If the exhibitor happens to be the same person as the individual person who places an order as a contractual partner of Messe Düsseldorf GmbH itself, the latter relies on Art. 6 Sec. 1 lit. b. GDPR, i.e. on the initiation or fulfillment of a contract to which the data subject is a party.

We make it possible to participate in interactive surveys so that users can exchange their opinions with other users easily and discover the thoughts of our users on important subjects. Surveys are also used to enable even more precise adaptation of the content and services to our customer base. In this respect, we use a system which ?marks? users following the casting of their vote, thus preventing them from voting more than once on a specific question. There is no correlation between this marking and information on individual users. Exercising our own discretion, we forward the demographic information collected during these surveys to the other users of the portal, but never your person-related data.

Message boards and forums enable lively, non-chaired conversations on a variety of topics. We require users to register on a personal and company basis in order to prevent misuse of this platform.

We enable the ordering of electronic newsletters on various subject areas. For this, we record the e-mail addresses of those users who voluntarily register as subscribers. The users can delete themselves from the circulation list by following the instructions including in every dispatch.

If we organise loyalty programmes or prize competitions, all rules and information on the respective procedure and the use of person-related data are stated clearly during the full period of the programme. The information collected is also used for verification of the user identity and to inform the winners. Here too, the policy of Messe Düsseldorf GmbH is not to forward information on specific persons to third parties.

We use services provided by Google Ireland Limited (hereinafter referred to as „Google“) based in the Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

This website uses Google Analytics, a web analytics service provided by Google. Google Analytics uses "cookies", which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on its servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

In order to create awareness for our services and in order to communicate with you as a visitor and user of our internet presence we rely – inter alia – upon Facebook services as we attend to legitimate interests under Article 6 section 1 letter f. of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR).

If you are a member of the social network Facebook, Facebook will be able to track your internet activities automatically. Messe Düsseldorf has no influence on this. For more information, please refer to the privacy policies of Facebook. Our Internet presence uses social plug-ins ("plug-ins") of the social network facebook.com, operated by Meta Platforms Inc., 1601 Willow Road Menlo Park, CA 94025 USA (formerly "Facebook Inc."). The plug-ins are labelled with the Facebook logo or the addition "Facebook social plug-in". If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the Facebook servers by clicking on the button. The content of the plug-in is transmitted to your browser by Facebook, which also embeds information in the website. Through embedding the plug-in, Facebook receives the information that you have accessed the corresponding page of our website. If you are logged into Facebook, Facebook can assign your visit to your Facebook account. If you interact with the plug-ins, e.g. click the "like" button or add a comment, your browser transmits the corresponding information directly to Facebook, where it is stored. Please refer to the privacy / data protection information issued by Facebook to learn about the purpose and scope of the data collection and the further processing and use of the data by Facebook. You will also find information about your rights and your settings options to protect your privacy. If you do not wish Facebook to collect data about your visit to our website when using this plugin, please log out of your Facebook account before accessing our site. Wherever possible, our website uses a system called Two Clicks for More Data Protection, developed by heise.de.

By virtue of the so called “Insights” Facebook provides us with statistical data of different categories. These statistics are generated and provided by Facebook. As the operator of our Facebook-page (as a so called fanpage) we do not have any influence on the generating and layout. We are unable to deactivate said functionality or prevent the recording and further processing of said data. For a selectable time frame and each time for the categories “fan”, “subscribers”, “persons reached”, and “interacting persons” with respect to our Facebook-pages we are provided by Facebook with the following data: Total number of page views, “I like”-information, page activities, interaction with postings, range, videos viewed, range of postings, commentaries, shared content, answers, proportion of women and men, age, origin relating to country and city, language, page views and clicks in the shop, clicks in trip planners, clicks on telephone numbers, type of terminal devices employed. Also, in doing so, data on Facebook groups linked to our Facebook pages are provided to us. This takes place in the scope of a joint controllership (in terms of Article 26 GDPR) between us and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Due to the ongoing development of Facebook the availability and the processing of said data is subject to constant change. Therefore for further details we allude to data protection information issued by Facebook the referred to above. We use this data made available in an aggregated (i.e. anonymized) form, in order to make our content and activities on our Facebook pages more attractive. In this way, for example, we use the proportional distribution by age and gender for an adjusted addressing and we use the preferred visiting times of users for a temporal optimized planning of our content releases. Information about the kind of terminal devices used by visitors of our Facebook pages help us to adjust the looks and the design of our content. In line with the Facebook Terms of Use each user has consented to in the scope of settings up her / his Facebook profile, we are able to identify our subscribers and fans of our Facebook-pages and we may view their profiles and further information shared therein by them.

Our Internet presence uses social plug-ins ("plug-ins") of the social network xing.com (XING), operated by XING AG, Gänsemarkt 43, 20354 Hamburg , Germany. The plug-ins are labeled with a XING logo. If you access a Messe Düsseldorf GmbH website that includes such plug-ins, your browser connects directly to the XING servers when clicking on the button. The content of the plug-in is transmitted to your browser by XING, which also embeds information in the website. Through embedding the plug-in, XING receives the information that you have accessed the corresponding page of our website. If you are logged into XING, XING can assign your visit to your XING account. If you interact with the plug-ins, e.g. click the "like" button or add a comment, your browser transmits the corresponding information directly to XING, where it is stored. Please refer to the data protection information issued by XING to learn about the purpose and scope of the data collection and the further processing and use of the data by XING. You will also find information about your rights and your options to protect your privacy. If you do not wish XING to collect data about your visit to our website when using this plugin, please log out of your XING account before accessing our site.

Description of application: Social Sign-in and/or Social Login is an application, which is used for the registration process in a protected environment. Upon registration with a social media profile, the information available about the user is automatically saved in the user administration of the website of Messe Düsseldorf. A new user profile is created. At the time of logging in with the social network ID, the API requests the personal data from the network and transfers this to the database of Messe Düsseldorf. Through the connection to the social network, Messe Düsseldorf automatically receives the data necessary for a registration process in the relevant system.

We use LinkedIn Ads Pixel / LinkedIn Insights Tag for the purpose of

• Retargeting (renewed delivery of advertising content for website visitors (this permits the display of targeted advertising outside our website on LinkedIn, without identifying the member in the process),
• Remarketing
• Interest-based and behaviour-based marketing as well as
• Conversion rate measurement (measuring the effectiveness of marketing measures).

• URL (members direct identifier “Member ID” ) consisting of the site visitor’s name or a sequence of numbers assigned to every LinkedIn user profile (provided the visitor is registered as a “User” with LinkedIn) that makes possible a conclusion about the site visitor; this data is pseudonymized within a period of seven days;
• Referrer URL – the Referrer URL is the URL that the site visitors last visited before arriving at a website. It therefore shows from which source a visitor followed a link to another site. In the present case the Referrer URL will always indicate that the user came from LinkedIn to our website, by means of an advertisement, for example, that the user saw there and clicked on.
• IP address (is abbreviated or – when used to reach members across devices – hashed to be disguised),
• Device or Browser properties, timestamp and page views.

Insofar as this is technically possible on the Messe Düsseldorf internet portal, we offer you as a user the option "stay logged in" for your account when logging in. This option can be used on a voluntary basis. If you do not wish to use the login service, you are of course free to use our internet portal without the "stay logged in" option. You will have to log in again when you return later after the session has ended (browser session). If you select the "stay logged in" option, you do not have to do this again; you remain logged in. For this purpose, we use an IDP cookie that automatically recognizes you when you visit our internet portal again. In the course of this, a session ID is stored. This has a reference to your account. Your browser only stores the IDP cookie; your IP address is not stored. We base the processing of personal data that takes place in this context on the granting of consent pursuant to Article 6 section 1 letter a. of the European Data Protection Regulation (Regulation (EU) 2016/679, GDPR), the granting of which requires the active ticking of the box provided for this purpose. To uncheck the "stay logged in" option and thus revoke the consent you have given without affecting the lawfulness of the processing carried out on the basis of your consent before its withdrawal, please click on "log out". The IDP cookie used has a duration of eight weeks. This means that after a certain period of time, you will need to log in again, even if you have opted for the "stay logged in" option and have not logged out since then. Also, if you change your password, you will need to log in again. Finally, we strongly recommend that you do not use the "stay logged in" option on end devices that you are not the only one using. Otherwise, there is an increased risk of unauthorized access to your customer account by third parties.

Messe Düsseldorf operates paid parking spaces for motor vehicles (KFZ) for rental. In cases where vehicles have been parked in paid parking spaces and the maximum parking time has been exceeded or no valid parking ticket has been purchased, Messe Düsseldorf conducts a vehicle owner query with the Federal Motor Transport Authority (KFZ-Halterabfrage beim Kraftfahrt-Bundesamt). This serves to enforce parking fee claims in accordance with the parking conditions (Einstellbedingungen) posted for the use of the parking spaces. Messe Düsseldorf relies on the legal basis of § 39 paragraph 1 of the German Road Traffic Act (StVG) in conjunction with Article 6 paragraph 1 letter b. GDPR, if the owner and the parking space lessee are the same person; otherwise (in the absence of personal identity) on the legal basis of § 39 paragraph 1 StVG in conjunction with Article 6 paragraph 1 letter f. GDPR (balancing of interests). The vehicle owner query is both necessary and indispensable for asserting, securing or enforcing or for satisfying or defending legal claims in connection with the assertion of outstanding parking fee claims. This is because it is the only suitable means of enforcing the law. This, as well as the evaluation made by the legislator in § 39 StVG, means that the interest of Messe Düsseldorf in carrying out the vehicle owner query outweighs the interest of the owner in not having the associated encroachment on his personal rights.

Messe Düsseldorf GmbH

Wolfram N. Diener (CEO)
Bernhard J. Stempfle
Erhard Wienkamp

Datenschutzbeauftragter der Messe Düsseldorf GmbH
(Messe Düsseldorf Data Protection Officer)
c/o migosens GmbH
Wiesenstr. 35
45473 Mülheim an der Ruhr, Germany
E-Mail: dsb-messe-duesseldorf[at]migosens.net

The purpose of the Messe Düsseldorf GmbH company is the promotion of economic activity through the organisation of trade fairs and exhibitions at home and abroad, through the organisation or implementation of congresses and conferences, and through all activities related to the trade fair, exhibition, congress and conference business. Our work focuses particularly on the organization of industry sector specific events addressing narrowly defineable target groups to be identified on the basis of their respective professional fields of activity. For the fulfilment of this purpose, we maintain trade fair and exhibition centres as well as congress and conference facilities which we use for events or rent out in return for appropriate payment. To this end we process personal data particularly of exhibitors, Professional exhibition visitors, exhibition visitors, journalists, service providers, suppliers, cooperation partners (respectively of the employees, legal representatives, or other agents) as well as of persons with a close relationship to our company due to personal ties. Any data processing is either based on the data subject?s consent (particularly in case of electronic direct marketing measures or with the use of photos and video footage for advertising purposes) or on another legal permission as stipulated in Article 6 of the European General Data Protection Regulation (Regulation (EU) 2016/679, GDPR) and serves the express purposes of the company, in particular the implementation of our events offered, the handling of any relevant business processes and for assuring and improving the quality of our trade fair events such as for purposes of providing our customers (see below cipher 3.5, category A, B, F) with information prior to and after a certain event about the very event and about follow-up events. In doing so we pursue the legitimate interest to make our professional exhibitions accessible exclusively to professional exhibition visitors with a professional relation to the subject of the respective event. This shall serve the purpose to enhance the quality of the professional discussion among attendants. Follow-up events may include other subject-related events organized or implemented by Messe Düsseldorf GmbH within Germany or abroad. Members of trade fair clubs will also receive promotional information on offers corresponding to their stated interests from Messe Düsseldorf. Your personal data will not be transmitted to any third parties for advertising purposes, unless such data disclosure is part of a contractual service provided by Messe Düsseldorf GmbH (as e.g. in the scope of the admission ticket barcode scanning service, exhibitor badge barcode scanning service or press badge barcode scanning service, see below cipher 3.6, bullet 8). When you present your visitor's badge / exhibitor’s badge / press’ badge the data stored on this badge may thus be retrieved and therefore also stored and used by third parties or may be transmitted from Messe Düsseldorf GmbH to third parties or may be retrieved, stored and used by Messe Düsseldorf itself. In such cases the data protection terms of the third party shall apply in the third party’s own responsibility as data controller.

For the fulfilment of the purposes stated under 3.4, the following person-related data is collected, processed and used for each group of persons:

• Public bodies given the existence of overriding legal regulations (category A-F) / legal basis of data transmission: Article 6 paragraph 1 letter c. GDPR;
• Companies within the Messe Düsseldorf Group (category A, B, C, F) / data transmission in the scope of contracted data processing in accordance with the EU Article 28 GDPR;
• Companies/Entrepreneurs who acquire an exhibition event, shares, or assets from Messe Düsseldorf, or implementation partners of Messe Düsseldorf (category A-F) / legal basis of data transmission: Article 6 paragraph 1 letter f. GDPR;
• Foreign representations if the registered company office of the person visiting the exhibition is abroad (category A, B, C, F) / data transmission in the scope of contract data processing in accordance with the EU Article 28 GDPR;
• Miscellaneous contracted data processors of Messe Düsseldorf (category A-D, F) / data transmission in the scope of contracted data processing in accordance with the EU Article 28 GDPR;
• Service providers for exhibition-accompanying services if the person inquires about corresponding services to Messe Düsseldorf (category A-D, F) / legal basis of data transmission: Article 6 paragraph 1 letter b. GDPR;
• Companies/Entrepreneurs who have issued vouchers for visitors will receive the visitor data (name, address, communication data) for the vouchers redeemed, provided this has been agreed by contract (category B, C, F) / legal basis of data transmission: Article 6 paragraph 1 letter f. GDPR;
• In addition, we offer exhibitors the option of accessing data on trade visitors and Club Members electronically. This service is subject to the visitor, exhibitor or press representative allowing the exhibitor or Messe Düsseldorf GmbH to scan the barcode on their admission ticket, exhibitor badge or press badge. This means visitors, exhibitors or press representatives themselves decide whether exhibitors or Messe Düsseldorf GmbH have access to their electronic "visiting card". Data transfer does not occur if the visitor, exhibitor or press representative objects to having their data passed on to the exhibitor or Messe Düsseldorf (Category B, F) / legal basis of data transmission: Article 6 paragraph 1 letter a. GDPR or Article 6 paragraph 1 letter f. GDPR.

In all cases, the forwarding of data is for fulfilment of the purposes stated under 3.4.

As a basic principle any personal data will be erased as soon as it is no longer needed to serve the purposes it has been collected or otherwise processed for. A deletion will moreover be carried out in cases such deletion is required by law and in cases, in which the data subject has revoked its consent to the processing of its personal data or has objected to such processing. This does not apply, if and as far as – despite of any revocation or objection – yet another legal basis or other overriding grounds are on hand authorizing Messe Düsseldorf GmbH not to erase said personal data. This may for example be the case, in cases in which legal periods of time for safeguarding apply (such as applicable for business correspondence and booking documents).

To enable optimum servicing of our customers and business partners on a worldwide basis, we forward your data to companies within the Messe Düsseldorf Group. The fulfilment of contractual purposes or the performance of pre-contractual measures with potential exhibitors/exhibitors as well as with potential visitors or visiting companies from third countries fundamentally necessitates the forwarding of data to the international representation office of the corresponding third country. To this end, the corresponding data as set out under 3.5 is forwarded to the responsible international representation office In the case of representatives of companies from third countries who visit a trade exhibition, the name of the visitor can also be forwarded to the responsible international representation office, provided no objection has been received concerning the forwarding. The registration data of a company whose representative visits an exhibitor at his stand will be forwarded to the exhibitor visited - if the visitor does not object to the scanning of his data on the barcode of his entrance ticket - irrespective of whether the exhibitor is from Germany, the EU or another third country. In all cases in which we ourselves arrange the transmission of person-related data to third countries which do not have a sufficient level of data protection regulations, the data is only forwarded if the recipient gives a contractual undertaking to adhere to equal standards of data protection and data security as we ourselves.

Each data subject has the right to obtain from Messe Düsseldorf GmbH a confirmation as to whether or not personal data concerning her / him are being processed by Messe Düsseldorf GmbH. If such data processing is being carried out, the data subject has the right to be granted access to her / his personal data processed by Messe Düsseldorf GmbH. Moreover she / he has the right to have such personal data rectified, erased, restricted in processing, to object to processing (see below cipher 4.) as well as to data portability..

Each data subject has the right to lodge a complaint with a supervisory authority.