Retail WG

Organizer: Retail WG
Date: Monday, February 23, 2026, 10:30–12:00

Speakers & Companies (Lineup):

• Hennrike Alfes – REWE Digital
• Lena Eckroth – Rossmann
• Host: Ramona Swhajor – Agentur für das Undenkbare & Retail WG

Short Description:
The session demonstrates how AI is embedded at REWE through a central AI Hub, including enablement initiatives and an AI Ambassador Program. In addition, insights into the Rossmann AI journey show how employees embark on the AI transformation together.

Exclusively for retailers and brands, registration required.

Organizer: Retail WG
Date: Tuesday, February 24, 2026, 10:30–12:00

Speakers & Companies (Lineup):

• Christopher Geisler – Ochsner Sport
• Patricia Lichtenberg – MediaMarktSaturn
• Host: Alexis Tsingeni – Retail o-Tones & Retail WG

Short Description:
How does true omnichannel retail succeed? This session shows how leading retailers Ochsner Sport and MediaMarktSaturn connect online and offline touchpoints, create seamless cross-channel customer experiences, and successfully execute omnichannel commerce strategies.

Exclusively for retailers and brands, registration required.

Organizer: Retail WG
Date: Wednesday, February 25, 2026, 10:30–12:00

Speakers & Companies (Lineup):

• Steffen Göhring – dmTECH
• Imke Hahn – EHI Retail Institute
• Birgit Schröder – Bünting
• Host: Alexis Tsingeni – Retail o-Tones & Retail WG

Short Description:
Insights into the future of checkout and payment experiences: speakers share hands-on insights into their POS solutions and how they operate today. Together, the session explores which challenges may be solved by 2030 and which topics will continue to shape the future.

Exclusively for retailers and brands, registration required.

Organizer: Retail WG
Date: Wednesday, February 25, 2026, 13:00–14:00

Speakers & Companies (Lineup):

• Lucas Mosler – dm
• Host: Ramona Swhajor – Agentur für das Undenkbare & Retail WG

Short Description:
This session focuses on store design and robotics in collaboration with employees. It highlights how innovation culture succeeds at the intersection of people and technology and provides practical insights into dm’s robotics transformation.

Exclusively for retailers and brands, registration required.

Organizer: Retail WG
Date: Wednesday, February 25, 2026, 16:30–18:00

Speakers & Companies (Lineup):
Community event for retailers and brands

Hosts:
Ramona Swhajor – Agentur für das Undenkbare & Retail WG
Alexis Tsingeni – Retail o-Tones & Retail WG

Short Description:
The Retail WG community gathering features informal networking, interactive gaming highlights and a relaxed get-together for retailers, startups and partners. This is THE hotspot where the retail community meets in the “living room” of EuroShop 2026.

Exclusively for retailers and brands, registration required.

Organizer: Messe Düsseldorf GmbH
Date: Thursday, February 26, 2026, 10:30–12:00

Speakers & Companies (Lineup):

• Simon Koul – Hugo Boss
• Rebecca Schaller – Cosnova
• Host: Alexis Tsingeni – Retail o-Tones & Retail WG

Short Description:
Get ready for a hands-on live event focused on real AI use cases instead of buzzwords. Retailers and industry representatives share which AI applications are already running productively, where the biggest levers are, and which questions currently matter most in retail.

Exclusively for retailers and brands, registration required.