Self-ordering in a restaurant? Product consultation in-store? Omnichannel services or loyalty integration? When choosing the right self-service kiosk, the key question is what problem needs to be solved on the sales floor. Our guide shows which features matter for which use cases.
You visit a trade fair and suddenly find yourself as part of the show, right there on the runway. The VM Experience – a new interactive special area at EuroShop 2026 – created a space where mannequins and visitors swapped roles.
The right lighting does more than make your store and products shine. Human-centric lighting transforms sales floors into places where people feel good – spaces where customers stay longer, buy more, and employees can work more healthily.
Fully automated and staff-free? Or local and human? Futurist Boris Planer is certain: It is not algorithms but people’s needs that will shape retail over the coming decades. Between fragile supply chains and an aging society, retail is becoming social infrastructure.
POP materials are often designed for a brief moment in the spotlight – and that is exactly where the problem begins. Eco-friendly displays capture attention, conserve resources, and at the same time reinforce a credible brand image.
Retail design expert Surender Gnanaolivu gives us exclusive insights into one of the world’s most dynamic – and also most complex – markets, from experience-driven store formats to local nuances.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
Next Events: Go Global
The EuroShop trade show family: Successful trade shows around the globe
