How can you upgrade your existing shelving systems? We show how poorly lit shelves become smart points of sale – with LED lighting, digital price tags, and smart product recommendations.
A shopper looking for a different size, a mishap in aisle four, backup needed at the register: in-store, there's a lot that needs to be sorted out fast. We show how headsets, call points, and AI can strengthen communication on the sales floor.
A running club in the morning, a listening session in the evening. Some brands are betting on community-based store concepts. What tools do they use to build genuine connection – and how does it pay off for retail?
No booth you'd just walk past! At EuroShop 2026, the trade fair construction industry showed what's possible beyond a counter and a roll-up banner – and how to stage a brand presence that actually lands.
EuroShop.mag is the online magazine of EuroShop, the world's No. 1 trade show. Here you will find the latest news, pictures, videos, reports and interviews from the world of retail and the EuroShop family of trade shows.
The Instore section of EuroShop.mag covers the design of stores, pop-up spaces, shop windows and workplaces in the retail sector – from interior design, shopfitting and furniture to materials. You will also find content on visual merchandising, decoration, mannequins and tips on product presentation. Lighting concepts, LED technologies and smart lighting are also key topics.
The Technology section in EuroShop.mag covers technologies for retail in stores, warehouses and at the workplace – including checkout and payment systems, security technology, robotics and vending machines. E-commerce and omnichannel solutions, systems for analytics, merchandise management, fulfillment and communication are also covered. Other topics include technology for food retail and food services as well as energy management, building and air conditioning technology.
The Marketing section of EuroShop.mag provides information on strategies and solutions for sales promotion at the point of sale and in digital marketing. This includes digital signage, customer terminals, scent and audio marketing as well as advertising materials and displays. Topics such as online and mobile marketing as well as loyalty management will also be covered.
In the Expo section of EuroShop.mag, we collect inspiration on the topics of trade fair construction, event technology and event marketing. This includes tips for successful trade fair appearances, brand communication and live communication as well as ideas for physical, virtual and hybrid events.
Next Events: Go Global
The EuroShop trade show family: Successful trade shows around the globe
