10/11/2025

Christmas remains the emotional peak season for retailers – and the shop window remains the most important stage. The 2025 Christmas season will increasingly focus on sustainability, visual calm, and digital design elements.

07/11/2025

Static shop windows are increasingly giving way to dynamic, interactive, and immersive technologies. This combination of the physical and digital worlds enhances the shopping experience and attracts attention.

17/09/2025

Whether in shop windows or in stores, mannequins are the visual ambassadors of every brand. With their latest fashion pieces, creative poses, and designs, they tell a fascinating story – and thus reflect a piece of commercial and social history.

05/08/2025

Whether floral installations, pop art graphics or Indian architecture – the award-winning projects demonstrate the entire spectrum of aesthetic product presentation. Included: 3 learnings for visual merchandising.