Minimalist Christmas window display featuring a copper-colored reindeer on a white marble block in front of a beige curtain; Copyright: AI-generated with Gemini 2.5 flash

Three trends shaping Christmas window displays in 2025

10.11.2025

Christmas remains the emotional peak season for retailers – and the shop window remains the most important stage. The 2025 Christmas season will increasingly focus on sustainability, visual calm, and digital design elements.

Digital storefront with transparent LED displays showcasing futuristic products such as drones, smart glasses, and e-scooters; Image: AI-generated with Nana Banana

Utilizing digital shop windows and holograms for brand presentation in retail

07.11.2025

Static shop windows are increasingly giving way to dynamic, interactive, and immersive technologies. This combination of the physical and digital worlds enhances the shopping experience and attracts attention.

Exhibition of golden mannequins posing in a dance hall setting; Copyright: Messe Düsseldorf

60 years of mannequins as silent witnesses to the retail industry

17.09.2025

Whether in shop windows or in stores, mannequins are the visual ambassadors of every brand. With their latest fashion pieces, creative poses, and designs, they tell a fascinating story – and thus reflect a piece of commercial and social history.

A vibrant window display with an Indian-inspired design, featuring three large necklaces draped over mannequin busts on red pedestals; Copyright: Vision Board Studio

The best visual merchandising concepts of the VM&RD Retail Design Awards 2025

05.08.2025

Whether floral installations, pop art graphics or Indian architecture – the award-winning projects demonstrate the entire spectrum of aesthetic product presentation. Included: 3 learnings for visual merchandising.