Unified commerce: one platform for everything

04.12.2025

Do you have many channels but no overview? Brick-and-mortar, online systems and your physical stock are sometimes worlds apart if data is not synchronized. This leads to planning errors and a bad customer experience. Here, unified commerce platforms come into play: they give companies an overview of all channels, online and offline, so that, ultimately, no purchase is lost.

Our article will help you take the first step from multi- or omnichannel to unified commerce.

What is unified commerce?

Unified commerce refers to an integrated architecture in which sales channels, backend systems and your customers' data run on one platform. It is based on a standardized database in real time.

Unified commerce combines digital, online, and stationary sales systems on a central platform and provides all data consistently.

Between ERP, CRM and POS: the unified commerce platform

Symbolic image for unified commerce: a shopping cart icon connected to icons for logistics, payment, location, etc.; blurred image of a supermarket aisle with shelves in the background

Unified commerce connects all touchpoints – from store shelves to the supply chain – into a seamless data ecosystem.
© Adobe Express

A unified commerce platform combines several originally separate systems: it links goods management, customer data, checkout systems and e-commerce and enables consistent information on products, stock, prices and transactions. This gives retailers a better overview of what is happening in their business and enables them to create a better customer experience.

The ERP (Enterprise Resource Planning) system provides core master data, the CRM (Customer Relationship Management) system bundles all interactions with customers and the POS (Point of Sale) system processes sales transactions. The OMS (order management system) controls the entire sales process, from ordering and inventory management to shipping to customers.

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These areas in retail benefit from unified commerce

Sales: Standardized prices, stocks and transactions increase process clarity.
Purchasing: Reliable demand forecasts support replenishment.
Logistics: Consistent inventory data improves fulfillment.
Customer service: Access to order histories provides a valuable insight.
Marketing: Centralized customer data facilitates segmentation.
Store management: Synchronized systems support staff and the flow of goods.

Unified commerce compared with omnichannel and multichannel

Approach

Scope

Structure

Multichannel

several channels

separate systems without connection

Omnichannel

linked channels

mostly partially integrated, synchronization necessary

Unified Commerce

cross-channel customer journey

central platform, uniform database

Provider and solution overview

Unified commerce solutions are available from many companies. We have therefore compiled a brief overview for you here:

Provider

System / core functions / special features

Target group / market segment

▶ Navi Partner København ApS

Various cloud-native, software-as-a-service solutions
APIs for third-party platforms
Based on the Microsoft Business Central platform

Functions among others:

Store Assistant (inventory management, reordering, order fulfillment)
Payment
eCommerce

Retail/POS

Attractions

Restaurants & Fast Food

▶ Extenda Retail

“Hii Retail Cloud Platform”: comprehensive POS solution
Open architecture (MACH principle: microservices, API first, cloud native, headless)
Based on Google Cloud

Functions include:

Self-checkout (portable scanners, app, stations)
AI chatbot “Tillie”

Retail/POS (multinational customers: supports chains in 38 countries)

▶ Cegid SAS

“Cegid Retail”: cloud-native POS and unified commerce platform

Functions include:

Personalized omnichannel customer experience
Procurement and purchasing management
AI-supported analysis of retail activities

Fachhändler

Luxusmarken

▶ REMIRA GmbH

“REMIRA PLATFORM”: Software-as-a-service solution, hub for all Remira supply chain and omnichannel solutions
Cloud in EU data centers (partners Arvato and Microsoft)
Open APIs

Functions include:

without local installation, completely cloud-based
AI support
Sales and Operations Planning (S&OP)
Forecasting and replenishment
Order management

Numerous areas in retail and wholesale

▶ Flooid Ltd.

“Flooid Unified Commerce Platform”: cloud native platform, software-as-a-service solution
API-first approach
Integrated into more than 80 partner platforms
Based on Google Cloud

Functions include:

POS, self-checkout, mobile POS, convertible lane
coordinates prices, promotions, orders, data across all channels
personalized offers
fast scalability

Petrol stations & convenience stores

Restaurants

Specialist retailers & fashion

Food retail

Pharmacies

Solutions and providers for unified commerce

Unified commerce platforms combine POS software, omnichannel integration, and centralized data storage in a single system, forming the backbone of modern retail processes. Discover suitable solutions and providers in the categories in the EuroShop exhibitor and product database.

To the exhibitors in the product category: POS software

To the exhibitors in the product category: Omnichannel integration

How do I find the right unified commerce platform?

If you want to take the step from multi- or omnichannel to unified commerce, you should answer these questions to find the right solution:

Internal processes:

What challenges do I have around the different sales channels?
How can a unified commerce platform help me here?
Do I need a large/comprehensive solution or do smaller platforms also map my processes well?
What are the training requirements for my employees?

The technology:

How well or how easily can I integrate a new platform into my existing processes?
Can I integrate my existing (customer and company) data consistently?
Do I need new hardware in addition to the software?

Business development:

What will happen as my business evolves? Can the chosen platform grow with me?
Can I integrate new systems into the platform in the future using available interfaces and APIs?

Sources: Salesforce, Fieldstack, Mecalux, Stripe

Portrait of Timo Roth, author for the EuroShop editorial team, with dark hair, glasses, and a light beard, looking friendly at the camera; blurred background in shades of blue; copyright: beta-web

The portrait was generated by AI.

Author: Timo Roth | EuroShop.mag

Timo Roth has been writing about developments in medical technology for the MEDICA editorial team since 2012. As an author for EuroShop.mag, he also frequently focuses on technological innovations and highlights how digitalization, automation, and smart systems are transforming the retail industry.