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A robotic hand taps on a central shopping cart icon, from which connected icons around e‑commerce and retail emerge in a digital interface.

Agentic AI in retail

19.12.2025

Autonomous AI agents take over entire shopping processes on behalf of customers – from product selection to payment. Retailers must adapt to this and become visible and trustworthy to AI agents.
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A woman with a shopping basket in a supermarket uses her smartphone with voice commands to assist her shopping.

Voice commerce: voice-activated shopping in digital retail

10.12.2025

Voice commerce enables shopping via voice commands using assistants such as Alexa or Siri. For voice commerce to work, shops and product pages should, for example, support voice assistants, provide structured product data, and make checkout processes voice-compatible.
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A woman stands in a futuristic room in front of an interactive mirror and looks at holographic garments and a glowing 3D dress, which are displayed as a digital selection.

Retail in 2086: Will retailers become the supply infrastructure for autonomous AI shoppers?

12.11.2025

In 2026, EuroShop will celebrate its 60th anniversary. We are taking this opportunity to look not only back, but also ahead: Where is the retail industry headed? And which technologies will bring about real transformation?
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A humanoid robot carrying two orange shopping bags walks through a busy shopping arcade; Copyright: Adobe Express, AI-generated

What agentic commerce means for retailers when AI agents start doing the shopping

12.08.2025

Machine learning specialist Ravi Kumar is himself involved in the development of dialogue-based retail and agentic AI – and thus has a well-founded impression of how a new era of retail is currently emerging.
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A robotic hand and a human hand interact with a blue credit card surrounded by digital data; Copyright: Adobe Express

Agentic AI for shopping journeys

30.07.2025

Will AI agents soon be making purchases for people independently? Players such as Walmart, Amazon, Visa, Mastercard, PayPal, and Perplexity are preparing for agent-based retail.
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A tablet on a wooden stand displays a recipe with ingredients and cooking instructions, next to it are fresh carrots, and in the background someone is preparing food; Copyright: Adobe Express

How food retailers can leverage shoppable recipes and digital meal planning services

29.07.2025

Consumers seek inspiration for their next meal in apps, food blogs, or on social media. This is where food retailers can step in with contextual advertising: one-click-to-cart.
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Digital version of an e-commerce shop; Copyright: Adobe Express

E-commerce 2025: five trends for the retail of the future

08.04.2025

Those who aim to stay competitive in the long run must act strategically now. The new valantic Trend Report 2025 highlights five key developments that retail decision-makers should keep an eye on – and the opportunities they offer.
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Smartphone user interacts with a generative AI, represented as a digital chatbot icon on the screen; Copyright: Adobe Express

Generative AI as a game changer in customer service

07.01.2025

From chatbots to mixed reality assistants: Generative AI is revolutionizing customer service. We show you four examples of how major retail brands - Douglas, Zalando, Carrefour and IKEA - are using GenAI.
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A hand touches a digital surface showing connections between different human symbols; Copyright: Adobe Express

How AI helps retailers with loyalty marketing and customer retention

13.12.2024

Artificial intelligence is revolutionizing customer loyalty in retail by creating personalized experiences. Through data analysis and automation, retailers can strengthen their customers' brand loyalty and make their loyalty marketing competitive.
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A woman in a convertible takes drinks at a drive-in service window; Copyright: Adobe Stock

In-car retail apps and services for a seamless shopping experience

16.10.2024

Target makes it possible to pick up ordered purchases in the car via the retailer app. This in-car commerce via vehicle-integrated systems such as Apple CarPlay or Android Auto offers customers a touch-free, mobile shopping experience.
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A person types on a notebook and a graphic in the foreground visualizes a chat history with an AI.; Copyright: AndersonPiza / envato elements

IKEA launches new AI-powered assistant in OpenAI GPT Store

07.02.2024

IKEA has launched a new IKEA AI assistant, an AI-powered home design, inspiration and shopping tool, available exclusively on the OpenAI GPT Store.
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A visual for AI as digital shopping assistants; Copyright: Mohamed Nohassi/Unsplash

AI shopping guide announced by Microsoft

10.10.2023

Development in e-commerce never stands still. Microsoft provides proof with its new AI functions for the Bing search engine, which are soon to be rolled out. The Buying Guide is a shopping guide tailored to users within the Bing search results page.
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A visualization for GPT4; Copyright: D koi/Unsplash

Carrefour integrates OpenAI technologies and launches a generative AI-powered shopping experience

16.06.2023

Carrefour has launched Hopla, a chatbot based on ChatGPT which will be integrated into the Carrefour.fr website. Customers are able to use this natural-language AI to help them with their daily shopping.
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