A young woman stands at an exhibitor booth; copyright:© beta-web GmbH/Saeed

Trends in brick-and-mortar retail: 3 tips

15.05.2020

Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.

Robot in an exhibition hall with hearts as eyes; Copyright: beta-web GmbH

Retail Marketing: Attracting customers to the POS

18.02.2020

Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.

An employee in a fashion store shows another employee something on her smartphone; copyright: Ramelow

Internal communication via app at fashion house Ramelow

19.06.2019

What’s new at Modehaus Ramelow? The fashion retailer’s employees can check PIA – and share information to their heart’s content. PIA is an app for “private information exchange”.

View of the Nike House of Innovation in Shanghai with stairs, elevators and digital elements; copyright: Messe Düsseldorf

Nike House of Innovation No 1 in Shanghai

13.05.2019

In Shanghai, Nike launched the first "House of Innovation". The EuroShop team was on site on the occasion of C-star 2019 and visited the store.

Prof. Dr. phil. Rainer Zimmermann sits on a windowsill in the trade fair tower with a view over Düsseldorf; copyright: Messe Düsseldorf

Cities as places for encounters, dialogue and lively everyday culture

22.03.2019

Prof. Dr. phil. Rainer Zimmermann from the Peter Behrens School of Arts / Düsseldorf University of Applied Sciences talks about the development of city marketing and the challenges facing city centers.

Two young women taking part in a survey; copyright: Messe Düsseldorf

How much do you know about the future of shopping?

09.05.2018

Can you explain the terms “chatbot” or “contactless payment”? These are two of the buzzwords that everyone in the retail industry is talking about. We had a look around Düsseldorf city centre to see how well the public knows about the future of shopping.