Tech Village Berlin; Copyright: MediaMarktSaturn

Store Concept: Consumer Electronics Retailer Embraces Experience

18.10.2022

"Tech Village Berlin”, the retailer’s first so-called “Lighthouse” market, recently opened its doors on the iconic Alexanderplatz. The new location of the consumer electronics company features an innovative store concept. Let’s take a closer look.

Interactive screen in the window of the BOSS store in London; The new Zara store from the outside; Copyright: DOMO FOTOGRAFIA S.L: HUGO BOSS

Retail Store Concept: Reimagining Traditional Shopping

19.09.2022

The new store of Spanish fashion brand Zara on Madrid’s Plaza de España not only entices shoppers with its design but also addresses topics that modern consumers continue to embrace: returns management, sustainability, and innovative checkout systems.

Diverse customer experience management team, five young people talking; Copyright: Envato/friends_stock

Embracing agility and building creative, technically diverse teams

20.07.2022

Digitalization opens up endless possibilities, but also requires a great deal of adaptability. The annual Adobe study in 2022 was dedicated to digital trends and their significance for companies.

Interactive screen in the window of the BOSS store in London; Copyright: HUGO BOSS

Hugo Boss: Reinventing and Revamping the Brand Experience

29.06.2022

In the new BOSS flagship store from HUGO BOSS on London's Oxford Street, the shopping experience begins before customers even enter the store. The company wants to take shopping to the next level.

Audi House of Progress in Shanghai; copyright: Audi AG

Store Concept: Brand Experience Center Versus Car Dealership

16.03.2022

So much more than just a car showroom: The Audi House of Progress in Shanghai.

The empty city center of Lüneburg; Copyright: Philipp Deus/Unsplash

City marketing: Tinder for inner city real estate

02.02.2022

For customers, online shopping is often the easier and more convenient way. For city centers, however, this results in increased vacancies, which are slowly killing off our urban centers.

A Chinese illuminated dragon with a long tail in the dark; copyright: Ridwan Meah/Unsplash

Chinese New Year: Market potential for retailers and brands

27.01.2022

Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.

Exterior view of the new Apple Store on Rosenthaler Strasse in Berlin; Copyright: Apple Inc.

Apple opens new store in Berlin

03.01.2022

On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.

black dressed female gorilla rider with backpack and helmet riding a bicycle; copyright: Gorillas

Groceries in Ten Minutes – A Review of Delivery Services

25.08.2021

“Supermarkets hate us” (German: Supermärkte hassen diesen Trick) – that’s the advertising slogan of the Berlin-based startup Gorillas. Founded in May 2020, the bike delivery service – along with providers like Flink and getir

A hand holds a smartphone, on the display a picture of a woman in a patterned outfit, in the background a shirt of the same pattern; copyright: Burberry

Burberry debuts Social Retail Store in Shenzhen, China

12.04.2021

Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.