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Overview: Retail Marketing

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The 60 years of SPAR Ireland Logo; Copyright: SPAR Ireland

Celebrating 60 years of SPAR Ireland

12.09.2023

As part of its year-long 60th anniversary celebrations, SPAR Ireland opened a pop-up store at Johnson Place in Dublin city centre in June, with a retro 1960s feel.
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A bird's eye view of a wooden building under construction; Copyright: Avel Chuklanov/Unsplash

The Home Depot Launches New Homeowners Hub

05.09.2023

The Home Depot launched a New Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources including DIY guides, product recommendations, design inspiration and more.
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Flower beds and plants among old flat industrial buildings; Copyright: Messe Düsseldorf/Moebius

Victoria Yards in Johannesburg: working, selling and learning together

22.08.2023

The Victoria Yards in Johannesburg, South Africa is an innovative mixed-use project that combines art, social initiatives, sustainability, and commerce.
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A Starbucks employee holding a coffee cup out to a customer in a car through a window; Copyright: Starbucks

Target partnering with Starbucks, offering free carside coffee delivery

16.08.2023

Target customers nationwide will be able to add their favorite Starbucks menu item to a Drive Up order and have it delivered to their car at stores.
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A fruit and vegetable shelf with fresh food sprayed with a fine mist of spray; Copyright: Messe Düsseldorf/Andreas Wiese

Carrefour is committed to reducing its stores' water consumption in France

10.08.2023

Carrefour is pledging to make more efficient use of water: it wants to reduce consumption in its France stores by 10% until 2025.
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The Apple Store in Mumbai from the outside; Copyright: Elke Moebius/Messe Düsseldorf

Apple opens first retail store in India

01.08.2023

On April 18, 2023, Apple opened its first store in India. In addition to the products themselves, the focus here is on the customer experience and service. The architecture and energy supply of the building are also remarkable.
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Graphics from the game Fortnight, which features Nike shoes; Copyright: Nike

Nike launches Airphoria in Fortnite

30.06.2023

Nike is launching “Airphoria” in Fortnite, a first-of-its-kind gaming experience. Airphoria brings to life the future of sport experiences at the intersection of games and culture, bringing together Nike’s iconic Air Max brand and the immersive world of Fortnite.
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Three men stand in an electronics store and cut a red ribbon; Copyright: MediaMarktSaturn

MediaMarktSaturn continues further development of store portfolio

19.06.2023

MediaMarktSaturn’s brick-and-mortar business is a central component of the company’s strategy: Following the successful opening of six large Tech villages in Europe, MediaMarktSaturn is now presenting a newly opened store in the Xpress format for the first time in Germany.
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A woman in a red sweater stocks a grocery shelf in a small store; Copyright: METRO AG.

METRO upgrades franchise solutions for grocery customers

19.06.2023

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Soap bubbles in the foreground, people in a square in a city in the background; copyright: Pieter/Unsplash

Pop-up stores as a formula for success

13.06.2023

Established brands and aspiring entrepreneurs have long recognized that pop-up stores enrich marketing strategies and boost sales. But what purpose do pop-up stores serve besides increasing sales? And how can smaller brands implement these temporary locations?
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