EuroShop.mag articles on retail marketing

The Retail Marketing section highlights innovative strategies and technologies that retailers can use to address customers (targeting), create brand experiences (awareness and consideration) and increase sales (conversion) – both offline and online.

Our articles and use cases provide insights into topics such as POS marketing, in-store communication and digital touchpoints at the point of sale. We also focus on online marketing, mobile marketing, loyalty management and social media – including trends such as social commerce, which enable new forms of customer loyalty and brand interaction.

AI is fundamentally changing retail marketing by enabling automation, hyper-personalization and data-driven decisions in real time. Retailers and brands will find inspiration here to create a connected, personalized and experience-driven customer journey.