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EuroShop.mag articles on retail marketing

The Retail Marketing section highlights innovative strategies and technologies that retailers can use to address customers (targeting), create brand experiences (awareness and consideration) and increase sales (conversion) – both offline and online.

Our articles and use cases provide insights into topics such as POS marketing, in-store communication and digital touchpoints at the point of sale. We also focus on online marketing, mobile marketing, loyalty management and social media – including trends such as social commerce, which enable new forms of customer loyalty and brand interaction.

AI is fundamentally changing retail marketing by enabling automation, hyper-personalization and data-driven decisions in real time. Retailers and brands will find inspiration here to create a connected, personalized and experience-driven customer journey.

A person behind a curved white counter prepares drinks while two customers stand in front of it and order in a warmly lit café area

13/01/2026

Retail as a space for encounters and experiences: Three Düsseldorf stores in profile

Weleda Spa & Store, Another Cotton Lab, and Zurheide Feine Kost

A person hands over a box of fresh groceries, including broccoli, bell peppers, and canned goods, at the doorstep as part of a supermarket delivery.

06/01/2026

Current state of grocery delivery services in Germany and beyond

Which players have prevailed?

A content creator sits in a small studio in front of a white background, presenting a pair of white sneakers to the camera, surrounded by professional video lights, tripods, and stacked shipping boxes

05/01/2026

Influencer marketing for retailers

Choosing influencers and platforms

A person shopping online on a laptop, with symbols above the keyboard representing online shopping, payment, and shipping, symbolizing digital shopping processes; Copyright: Adobe Express

28/10/2025

Digital accessibility: why a lack of inclusion costs online shops their customers

Digital barriers are a risk to retail sales

Hands holding a tablet in a supermarket, surrounded by a digital network of icons symbolizing

16/10/2025

Sensor-based stores deliver real-time data for personalized customer experiences

Unified commerce, personalization on the shelf, and efficient processes in smart retail

Someone types on a laptop keyboard while a glowing shield icon with a lock and a check mark, symbolizing data protection, hovers above their hands; Copyright: Adobe Express

24/09/2025

Zero-party data as a forward-thinking strategy

How retailers personalize without cookies

A miniature shopping cart stands on a moss-covered surface and is filled with a small plant growing out of moss; Copyright: Adobe Express

15/08/2025

Climate neutral by 2050

7 ways in which the food retail sector is already implementing sustainability today

Two sports shoes face each other, the left one glows orange, the right one blue, on a dark background; Copyright: Adobe Express, AI-generated

29/07/2025

Digital twins and AI are making visual brand communication scalable

How retailers can generate and personalize marketing content in real time

An electric charging station for electric vehicles is located in a parking lot next to a building and a green area under a sunny sky.; Copyright: Adobe Express

09/07/2025

E-charging stations at supermarkets: why it's worth investing now for retailers

How you benefit as a retailer

A large format printer produces a color print with colorful motifs; Copyright: Adobe Express

26/06/2025

Recyclable advertising materials in a closed-loop system

How TREVISION is taking action against disposable advertising materials

Many people crossing a busy intersection in the city; Copyright: Adobe Express

12/06/2025

Smart city analytics: new opportunities for the retail sector

Visitor analyses and strategic city monitoring as a locational advantage

A person presents a red T-shirt to the camera; Copyright: Adobe Express

02/06/2025

TikTok Commerce: How an entertainment app is transforming online commerce

Algorithm, personalization and relevance at TikTok

Crowds gather on the banks of the Ganges in Varanasi, boats sail on the river; Copyright: Adobe Express

15/05/2025

India's retail market 2025: between digital disruption and a regional growth spurt

Quick commerce and trend-first commerce

Bike rental station with colorful rental bikes in a city center; Copyright: Unsplash/Mahdi Samadzad

08/05/2025

Traffic calming as an opportunity for the retail sector

Study shows economic potential of more attractive streets in city centers

The entrance to a well-lit supermarket with full shelves and advertising signs; copyright: Adobe Express

05/05/2025

Reusable instead of disposable: displays

How RUDi brings sustainability to the point of sale

A woman gives a presentation on a trade fair stage in front of an audience, while a presentation slide on the subject of digital receipts is shown behind her; copyright: anybill

28/04/2025

Retail media and first-party data: The future of advertising channels in brick-and-mortar retail

The new drivers for personalized marketing

A close-up of an illuminated mixing console with controls and sliders; copyright: Unsplash / Panagiotis Falcos

16/04/2025

Background music in retail and its effect on employees

How the choice of music at the POS can influence performance

One hand holds a smartphone with a fashion app open on it; copyright: Adobe Express

10/04/2025

Fashion apps on the rise: mobile strategies in fashion retail

International trend towards app usage intensifies

A person with a suitcase films themselves with a smartphone for a video; copyright: Adobe Express

04/04/2025

Influencer marketing and AI

Two megatrends combined. A dream team?

A magnet attracts wooden blocks with people symbols on a white surface; copyright: Adobe Express

02/04/2025

Rethinking digital customer loyalty

AI, gamification and apps as success factors in retail

Man holding a basket of groceries while a woman looks at her smartphone in the background; copyright: Freepik

01/04/2025

Omnichannel food retail goes mainstream

Over 90% of consumers shop for groceries online and in-store

Pop-up store in an original L'Occitane au Brésil cable car gondola; copyright: L'Occitane

25/03/2025

5 high-impact retail marketing campaigns

How Migros, Pringles, L'Occitane, IKEA and Lidl inspire their customers

Woman in the supermarket scans the label of a ketchup bottle with her smartphone; copyright: Adobe Express

20/03/2025

Grocery retailer apps: popularity on the rise

Mobile services such as shopping lists and digital receipts are compelling

A metal needle hits the centre of a red and white target surrounded by other blurred needles; copyright: Adobe Express, AI generated

19/03/2025

How personalized advertising influences consumer behavior

AI as a cornerstone of the digital marketing strategy

A small, white robot with glowing heart eyes in front of a blurred, colourful background; copyright: Adobe Express

06/03/2025

Empathic AI as a driver of innovation in retail

When artificial intelligence provides inspiration instead of just optimization

Blurred photo of a busy shopping street with pedestrians; copyright: Adobe Express

06/03/2025

The vibrant city center of the future needs more than just retail

Combat vacancies, create leisure facilities, generate investment

A person operates a smartphone, a date (2025) and various symbols; copyright: Adobe Express

25/02/2025

Retail marketing trends 2025 – between big data and community building

The new era of experience: immersive and multisensory

A smiling young woman in a yellow hoodie poses in a stylised social media frame with floating emojis and like symbols.; copyright: Adobe Express

20/02/2025

Social commerce: the next evolutionary step in retail

Personalization as a success factor in social commerce

The 4 sections of the EuroShop.mag:

A hand scanner standing in its holder and emitting red laser light; copyright: Messe Düsseldorf/Andreas Wiese

TECHNOLOGY

To the Technology articles
Projected image of a sports shoe on a pane of glass; copyright: Messe Düsseldorf/Andreas Wiese

MARKETING

To the Marketing articles
A person photographed from behind using a smartphone camera to record bright colors and a person; copyright: Messe Düsseldorf/Andreas Wiese

EXPO

To the Expo articles
A row of wooden clothes hangers with fabrics in various shades of green hanging from them; copyright: Messe Düsseldorf/Andreas Wiese

INSTORE

To the Instore articles
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