A person operates a smartphone, a date (2025) and various symbols; copyright: Adobe Express

Retail marketing trends 2025 – between big data and community building

25/02/2025

What developments will shape retail marketing in a world that is moving between digitalization, artificial intelligence and the need for real experiences? We provide an outlook.

A smiling young woman in a yellow hoodie poses in a stylised social media frame with floating emojis and like symbols.; copyright: Adobe Express

Social commerce: the next evolutionary step in retail

20/02/2025

Social media has long been more than just a platform for exchange and entertainment - driven by technological innovations and new consumer needs, it has developed into an important sales channel.

Smartphone user interacts with a generative AI, represented as a digital chatbot icon on the screen; Copyright: Adobe Express

Generative AI as a game changer in customer service: how retailers are benefiting from the AI revolution

07/01/2025

From chatbots to mixed reality assistants: Generative AI is revolutionizing customer service. We show you four examples of how major retail brands - Douglas, Zalando, Carrefour and IKEA - are using GenAI.

Close-up of a person using a smartphone while online shopping and digital payment icons are superimposed over it; copyright: Adobe Express

How social media channels shape shopping behavior

18/12/2024

Social media has become one of the most important drivers of purchasing decisions. Channels such as Instagram and TikTok in particular have a massive influence on the consumer behavior of younger generations. Brands and retailers use the popularity of these platforms to place targeted advertising.

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User Generated Content and AI to turbocharge content marketing 2025

17/12/2024

User-generated content has long been a fixture in modern marketing. UGC appears authentic and creates trust. But how does the use of artificial intelligence affect this style of content? And what does this mean for retail marketing?

How AI helps retailers with loyalty marketing and customer retention

13/12/2024

Artificial intelligence is revolutionizing customer loyalty in retail by creating personalized experiences. Through data analysis and automation, retailers can strengthen their customers' brand loyalty and make their loyalty marketing competitive.

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Consumer spending: the experience economy booms

09/09/2024

Since the coronavirus pandemic, consumers have been spending more money on experiences such as leisure activities, entertainment, travel and gastronomy. Traditional retail goods such as clothing and electronics are becoming less important.

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How retail media is revolutionizing the advertising market

22/08/2024

More and more retailers are offering brand manufacturers the opportunity to place advertising in their media. What retailers offer: direct access to customers and valuable first-party data.

The Apple Marina Bay Sands Store in front of the Singapore skyline; Copyright: Elke Moebius

Singapore's shopping destinations offer architecture, action and adventure

14/08/2024

Three shopping destinations in Singapore – including the Apple Store in Marina Bay and two extraordinary malls – show how innovative modern retail concepts can be and how much they enrich the quality of life in a city.

Next-gen features for retail loyalty programs

07/08/2024

Loyalty management is a high-tech affair these days, with AI playing a central role in customer relationship management, for example. What do successful loyalty programmes that increase engagement look like?