Image of a virtual supermarket; Copyright: ILR/Uni Bonn

Nudging in a virtual supermarket for more animal welfare

22/04/2024

It may be possible to change the purchasing behavior of consumers noticeably using some simple strategies. At least this is what a study, carried out by the University of Bonn and the Technical University of Munich, indicates.

A white letterbox with a lawn in the background; Copyright: Mikaela Wiedenhoff / Unsplash

Consumers have an emotional connection with direct mail ads

08/04/2024

A new consumer survey illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to purchase from brands.

A person holds a smartphone on which an online store is open; Copyright: pexels / cottonbro studio

Online retailers: more than 80% of shoppers had poor experiences

02/04/2024

The “2024 Online Retail Trends Report" surveyed consumers about their recent online shopping experiences: most of them said that online retailers failed to meet their expectations.

A counter of a small café with a fully automatic coffee machine and drinks list,

Customer centricity paves new paths for the car industry

13/03/2024

The traditional car trade is rapidly being overtaken by innovative marketing concepts. The electric car brand NIO from Shanghai, for example, is fully committed to customer centricity and community building.

Al-Futtaim IKEA Store of Tomorrow; Copyright: Al-Futtaim IKEA

Al-Futtaim IKEA unveils the Store of Tomorrow: A playground for families

12/03/2024

Al-Futtaim IKEA announces the launch of its innovative "Store of Tomorrow," revolutionizing the retail landscape with a focus on play, exploration and family-friendly experiences.

A robot stands in front of a wine rack with the text

The "Concept Store" at ProWein 2024 showcases innovations for the wine trade

04/03/2024

A "concept store" will be on display at the ProWein 2024 wine and spirits trade fair. Suppliers will show ways in which product presentation and the sales process in the wine trade can be improved.

A smiling person sitting in a food delivery vehicle; Copyright: SPAR South Africa

SPAR South Africa redefines local shopping through partnerships

02/02/2024

SPAR South Africa is forming partnerships with local providers to power its SPAR2U delivery service in under-served areas (townships) across the country.