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Overview: Retail Marketing

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Various male clothes and accessoires lying on the floor; Copyright: Public Co / Pixabay

Bergdorf Goodman announces the launch of Conscious Closet

25.05.2023

Bergdorf Goodman announced ‘Conscious Closet’, a new program dedicated to extending the useful life of customers’ luxury goods. With five primary focuses – Edit, Repair, Alter, Resell, and Give Back – Conscious Closet scales the retailer’s support for circular business models.
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Ingka Centres introduces Step Store; Copyright: Ingka Centres

Ingka Centres introduces Step Store

11.05.2023

Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations.
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A hall in the Canal Walk Mall in South Africa; Copyright: Messe Düsseldorf/Moebius

Canal Walk Shopping Centre: enjoy your shopping experience at Cape Town's largest mall

09.05.2023

EuroShop, the World's No. 1 Retail Trade Fair is an international event that brings exhibitors and visitors from all over the world together in Düsseldorf.
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The Jordan World of Flight store in Tokyo from the outside; Copyright: RK

Jordan World of Flight opens in Tokyo

09.05.2023

Last December, the first Jordan World of Flight store opened in Milan. This concept aims to celebrate the legacy and future of the basketball culture. The next opening quickly followed in March 2023.
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The Scentsorial project by Bulgari; Copyright: ARR

Bulgari launches Scentsorial: an exclusive and immersive olfactory experience

13.04.2023

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Exterior view of a Dengo branch; Copyright: RK

Tracing the journey of chocolate

15.03.2023

Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility.
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A big LED screen in a PUMA store; copyright: Esprit Digital

Esprit Digital's "LUMOS" technology illuminates PUMA Singapore's award-winning retail flagship

14.03.2023

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A man gives a talk on a stage in front of an audience; Copyright: Messe Düsseldorf/ctillmann

Connected Retail @ EuroShop 2023

09.03.2023

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Café Le Parc by tashas with occupied tables and a tree in the room; Copyright: Messe Düsseldorf/Moebius

Hyde Park Corner Mall in Johannesburg

15.02.2023

With a nod to the British Empire, Johannesburg’s Hyde Park neighborhood is named after the prestigious Hyde Park district of London. Its Hyde Park Corner shopping center embraces this prestige and sense of exclusivity, delighting a discerning, affluent audience.
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Clothes in a virtual showroom; Copyright: Lacoste; Screenshot https://www.lacoste.com/gb/virtual-store.html

The magic of virtual showrooms

07.02.2023

Experiences during the Corona pandemic have shown that in the spaces between personal, physical in-store shopping and the more impersonal, rigid web store there is the potential for richer shopping experiences. With impressive online showrooms, many retailers and brands have tried to bridge this gap.
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