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Overview: Retail Marketing

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The empty city center of Lüneburg; Copyright: Philipp Deus/Unsplash

City marketing: Tinder for inner city real estate

02/02/2022

For customers, online shopping is often the easier and more convenient way. For city centers, however, this results in increased vacancies, which are slowly killing off our urban centers.
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A Chinese illuminated dragon with a long tail in the dark; copyright: Ridwan Meah/Unsplash

Chinese New Year: Market potential for retailers and brands

27/01/2022

Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.
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Exterior view of the new Apple Store on Rosenthaler Strasse in Berlin; Copyright: Apple Inc.

Apple opens new store in Berlin

03/01/2022

On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.
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black dressed female gorilla rider with backpack and helmet riding a bicycle; copyright: Gorillas

Groceries in Ten Minutes – A Review of Delivery Services

25/08/2021

“Supermarkets hate us” (German: Supermärkte hassen diesen Trick) – that’s the advertising slogan of the Berlin-based startup Gorillas. Founded in May 2020, the bike delivery service – along with providers like Flink and getir
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A hand holds a smartphone, on the display a picture of a woman in a patterned outfit, in the background a shirt of the same pattern; copyright: Burberry

Burberry debuts Social Retail Store in Shenzhen, China

12/04/2021

Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.
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A saleswoman and a customer in a shoe store; copyright: Deichmann

Omnichannel app for shoe retailer Deichmann

24/03/2021

The triumphant success of the smartphone also prompts retailers to ask themselves: How do I connect with consumers on their mobile device? Deichmann chose an omnichannel app.
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A woman uses gestures to control an app for trying out cosmetics; copyright: Perfect Corp

Magic mirrors and augmented reality in the beauty industry

17/02/2021

Now there is another B2C retail sector – apart from the furniture and fashion industries – with emerging AR use cases: enter the beauty industry.
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Black and white photo of a supermarket shelf; copyright: Ellinuur Bakarudin

Visual Marketing: Capturing the Customer’s Attention

10/02/2021

Catching the customer’s eye, boosting sales – two paramount objectives for any retailer. The new study titled "Exploratory Shopping: Attention Affects In-store Exploration and Unplanned Purchasing" shows ways to grab customer attention that go beyond the typical aisle shelf space.
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A young woman stands at an exhibitor booth; copyright:© beta-web GmbH/Saeed

Trends in brick-and-mortar retail: 3 tips

15/05/2020

Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.
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Robot in an exhibition hall with hearts as eyes; Copyright: beta-web GmbH

Retail Marketing: Attracting customers to the POS

18/02/2020

Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.
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