02/02/2022
For customers, online shopping is often the easier and more convenient way. For city centers, however, this results in increased vacancies, which are slowly killing off our urban centers.27/01/2022
Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.03/01/2022
On December 2nd, Apple openend its new Berlin store on Rosenthaler Straße, the first Apple Store in Berlin-Mitte.25/08/2021
“Supermarkets hate us” (German: Supermärkte hassen diesen Trick) – that’s the advertising slogan of the Berlin-based startup Gorillas. Founded in May 2020, the bike delivery service – along with providers like Flink and getir12/04/2021
Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.24/03/2021
The triumphant success of the smartphone also prompts retailers to ask themselves: How do I connect with consumers on their mobile device? Deichmann chose an omnichannel app.17/02/2021
Now there is another B2C retail sector – apart from the furniture and fashion industries – with emerging AR use cases: enter the beauty industry.10/02/2021
Catching the customer’s eye, boosting sales – two paramount objectives for any retailer. The new study titled "Exploratory Shopping: Attention Affects In-store Exploration and Unplanned Purchasing" shows ways to grab customer attention that go beyond the typical aisle shelf space.15/05/2020
Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need to do to get consumers in their stores. And in-store technology plays a major role in that regard.18/02/2020
Marketing is the key to the aha-experience in bricks and mortar retail. The right eye-catchers can arouse emotions and also attract new customers into the stores. Whether three-dimensional or digital: find anything for your POS at the EuroShop 2020.