Rendering of the RETAIL(UN)COVERED Stage: A person stands on a stage in front of LED walls with abstract typography, in front of a small audience seated on blocks in a dark studio; copyright: HSD

RETAIL(UN)COVERED: A stage for the future of retail at EuroShop 2026

02.02.2026

Master's students at the Peter Behrens School of Arts are designing a multifunctional event space for EuroShop 2026. The stage will become a convertible studio for live events, where future topics in retail can be experienced firsthand.

A content creator sits in a small studio in front of a white background, presenting a pair of white sneakers to the camera, surrounded by professional video lights, tripods, and stacked shipping boxes

Influencer marketing for retailers

05.01.2026

Whether it's a local creator on Instagram or a celebrity on YouTube, influencer marketing is successful when the type of influencer and platform are a good fit for the target audience.

Pop-up store in an original L'Occitane au Brésil cable car gondola; copyright: L'Occitane

5 high-impact retail marketing campaigns

25.03.2025

A nap at the train station, lemons on the catwalk or a pop-up store at a dizzying height – when retailers and brand manufacturers take a creative approach, marketing becomes a real spectacle.

A person types on a laptop. A holographic user interface with chat windows and an artificial intelligence symbol can be seen above the laptop; Copyright: Envato/AndersonPiza

Chatbots support retail employees

11.06.2024

The management of large retail companies is increasingly relying on AI tools. Tools such as generative AI assistants are designed to help employees carry out their tasks more efficiently.

A hologram of a seated woman giving advice in a bright box, with a man sitting and a woman standing in front of it; Copyright: Cairo AG

Holographic consulting in retail

06.05.2024

Holograms only exist in science fiction films? In fact, holographic customer advice has now been tested in the retail sector. Sales staff from Cairo AG were able to accompany customers on their shopping trip from a distance and in person at the same time.

A woman as a digital presenter in an app for sales; Copyright: JD.com

JD.com announces new AI service package for merchants

14.03.2024

JD.com announced the launch of a suite of solutions for third-party merchants to boost revenues. This includes new AI services designed to reduce merchants’ operational costs.

A screenshot of the Shop the Moment offer from Walmart; Copyright: Walmart

Walmart enables viewers to "shop the moment" while streaming

13.11.2023

Walmart and NBCUniversal announced a new commerce partnership that allows Bravo fans to 'shop the moment' on Peacock for the first time. Fans can shop directly from the retailer while tuning in to Bravo’s "Below Deck Mediterranean" season 8 the next day on Peacock.

Fünf Personen bei einer Panel-Diskussion auf einer Bühne; copyright: Messe Düsseldorf/ctillmann

Expo + Event Stage @ EuroShop 2023

10.03.2023

A hand holds a smartphone, on the display a picture of a woman in a patterned outfit, in the background a shirt of the same pattern; copyright: Burberry

Burberry debuts Social Retail Store in Shenzhen, China

12.04.2021

Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.

A person wearing VR goggles gestures; copyright: creenshot from a YouTube video by ICT AG.

Virtual trade show presentations

10.07.2020

The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.

Uta Goretzky, Managing Director IFES ; copyright: Messe Düsseldorf

Live communication and its challenges

17.12.2019

Uta Goretzky of IFES talks in an interview about the global network of IFES, the great importance of EuroShop for the Expo and Event scene, the IFES Global Village, the IFES Development & Innovation Award and the current challenges of live communication.