16.01.2019
Trade fair presentations are out? Not at all! This is what Prof. Harry Vetter, expert for exhibition architecture at the PBSA - Peter Behrens School of Arts, believes. The ideas for the Designer's Village of the EuroShop sprout from his student rows, by the way. Enjoy the interview with him and Elke Moebius, Director EuroShop!06.11.2018
Customised stand construction as seen at glasstec in Düsseldorf. The material that defines the trade fair is perfectly reflected in the stand design. A real attraction for trade fair visitors...24.04.2018
At EuroShop 2017, nothing is more important than having a great trade fair booth. Technology and digitization are not just great toys, they are also amazing gadgets to showcase your brand. Virtual reality and interactive designs are major trends.23.04.2018
With music nothing should be left to chance because a professional music concept not only enhances the brand experience, but also increases the time customers spend in the store.