Overview: Expo & Event Marketing
Trade fair as a powerful medium – Awareness, knowledge and leads independent of location and time
07/09/2021
Digitization means: trade shows no longer depend only on the real event; they take effect online and 365 days a year.
Digital events: No permanent alternative for most exhibitors in Germany
18/02/2021
17 % of the companies are currently using digital events due to the numerous trade fair cancellations, but want to give up on this commitment when physical trade fairs can be held again.
C-star 2020 in Shanghai successfully concluded
17/09/2020
C-star 2020, Shanghai's International Trade Fair for Solutions and Trends all about Retail, ended successfully on September 4, 2020 at the Shanghai New International Expo Center.
Virtual trade show presentations
10/07/2020
The opportunity to see, touch, smell, and experience a product live at the trade show booth is a one-of-a-kind experience. Yet sometimes it’s physically impossible to showcase all products.
The future of trade show booth concepts: this is the new hospitality
29/06/2020
The global coronavirus pandemic has not only had a severe economic impact on trade shows and exhibitions, but it will probably also prompt sweeping industry changes in the future.
Reusable exhibition stand construction systems
01/04/2020
Exhibition construction with zero waste – Bastian König, International Sales Manager at Aluvision strives to implement this concept. The company aims to make this a reality and produces systems for the exhibit and event industry that are durable, versatile and reusable.
EXHIBITOR Magazine Announces EuroShop Awards Winners
20/02/2020
EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing, is proud to announce the following winners and honorable mentions in its EuroShop Awards, the first stand-design competition officially endorsed by EuroShop organizers.
The 8 stages of EuroShop: focused expertise
20/02/2020
On 8 stages, an attractive supporting program of presentations and panel discussions provides visitors with knowhow.
EuroShop 2020: Impressions from the dimensions
20/02/2020
At this 2020 EuroShop, not only was the date - 20.02.2020 - something special, but it also took place for the twentieth time.
Expo & Event Marketing: planned down to the smallest detail
19/02/2020
Trade fairs and events need precise concepts and individual solutions that bring brand communication to the point. A glance into the exhibition halls of EuroShop 2020 shows all this.