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Overview: Expo & Event Marketing

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A large booth at the EuroShop 2023 in green with many visitors; copyright: beta-web GmbH

EuroShop 2023: Emotions, impressions, experiences

09.03.2023

Five days of EuroShop with eight dimensions, a packed supporting program, and plenty of highlights: That was EuroShop 2023.
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Entrance hall of Messe Düsseldorf for EuroShop 2020 with many visitors; copyright: Messe Düsseldorf/Andreas Wiese

The world as guest at EuroShop 2023

25.01.2023

EuroShop – "The World's No. 1 Retail Trade Fair" – attracts visitors from all over the world to Düsseldorf every three years. But what makes EuroShop so appealing to visitors?
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Exhibitor at MEDICA 2022; Copyright: Messe Düsseldorf / ctillmann

German trade fairs recover slowly

13.12.2022

First recovery in sight for trade fairs in Germany: At least 340 trade fairs are planned between Husum and Friedrichshafen in 2023.
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Four people standing in an aisle; copyright: Messe Düsseldorf

Fair construction: Service Alliance Messe Düsseldorf

17.08.2022

Messe Düsseldorf's Service Alliance offers a wide range of services for a attractive and successful trade fair stand.
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In-store asia in Mumbai; copyright: in-store asia

in-store asia 2022 - Innovative technologies and creative design

29.07.2022

The 13th edition of In-Store Asia (ISA), a member of the EuroShop Global Trade Fairs family, was held at the Jio World Convention Centre (JWCC) in Mumbai from 29 June to 1 July 2022. The event brought together retailers and retail specialists and presented innovative ideas for Indian retail.
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Soap bubbles in the foreground, people in a square in a city in the background; copyright: Pieter/Unsplash

Expo and Event Marketing: Full Speed Ahead!

15.06.2022

Showcasing products by meeting face-to-face, while making new contacts or reconnecting and strengthening old business relationships – these are key characteristics of in-person trade fair events.
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Messe Düsseldorf trainees pose for a photo; copyright: Messe Düsseldorf

What is it like to train as an event manager at Messe Düsseldorf?

14.02.2022

Hello everyone! We, Theresa, Leon, Luisa, Fyn, Lina and I, Moritz, are the trainees at Messe Düsseldorf. We started our training as event managers in the summer of 2020.
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Exhibition grounds 50 years ago, in black and white; copyright: Messe Düsseldorf

50 years - Happy Birthday Exhibition Centre Düsseldorf!

23.09.2021

When it was commissioned in September 1971, the Düsseldorf site was considered the most modern and pioneering trade fair venue in Europe. In 1972, EuroShop, the fourth in its history, was also held for the first time in the new exhibition halls. For the city of Düsseldorf, the new building was an essential step towards becoming a trade fair venue with a worldwide reputation.
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Entrance hall of Messe Düsseldorf at Euroshop 2020; copyright: Messe Düsseldorf/Andreas Wiese

Exhibition Planning and Physical Visitor Contact at In-Person Trade Shows

15.09.2021

Trade shows are taking place again – but with strict hygiene concepts. We show what organizers, exhibitors and visitors must consider.
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On the left in the picture in the foreground rows of red lights on a transparent disk, on the right blurred in the background visitors on a fair; copyright: Messe Düsseldorf/ctillmann

Trade fair as a powerful medium – Awareness, knowledge and leads independent of location and time

07.09.2021

Digitization means: trade shows no longer depend only on the real event; they take effect online and 365 days a year.
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