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Visual merchandising: retail window displays done right

What is – and isn’t - important when it comes to store window displays

23.09.2022

The strategy

Shop window with writing and mannequin; Copyright: wanaktek

© wanaktek

The eye-catcher

Prices and quick discovery

Lighting

Mannequins with single light bulbs as lighting; copyright: wanaktek

© wanaktek

Variety

Quality over quantity

Person designing a shop window; Copyright: cavanimages

© cavanimages

Avoid clutter

Pay attention and make improvements

Portrait of Katja Laska with long, reddish-blonde hair in front of a blue-gray background, smiling and wearing a white T-shirt; copyright: beta-web GmbH

The portrait was generated by AI.

Author: Katja Laska | EuroShop.mag

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