Visual Marketing: Capturing the Customer’s Attention

Retailers can grab their customers' attention in a variety of ways - not just at the shelf


Man with longer dark hair and patterned shirt smiles at camera; copyright: University of Innsbruck

Mathias Streicher works at the Innsbruck University School of Management in the Department of Strategic Management, Marketing and Tourism.
© University of Innsbruck

Supermarket shelf in fisheye_perspective; copyright: Ellinnur Bakarudin

©Ellinnur Bakarudin

Woman reaching into full shopping cart; copyright: garetsworkshop


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