Close-up of a person using a smartphone while online shopping and digital payment icons are superimposed over it; copyright: Adobe Express

How social media channels shape shopping behavior

18.12.2024

Social media has become one of the most important drivers of purchasing decisions. Channels such as Instagram and TikTok in particular have a massive influence on the consumer behavior of younger generations. Brands and retailers use the popularity of these platforms to place targeted advertising.

A cat dressed in a space suit holds a can of Coca-Cola, set against a colorful, cosmic background; copyright: The Coca-Cola Company

User Generated Content and AI to turbocharge content marketing 2025

17.12.2024

User-generated content has long been a fixture in modern marketing. UGC appears authentic and creates trust. But how does the use of artificial intelligence affect this style of content? And what does this mean for retail marketing?

On the left, skiers on a lift float into the blue sky, in the middle a transparent shoe is presented, and on the right a colorful sneaker stands out; Copyright: Reebok

Reebok launches a personalized AI experience for sneaker fans

22.05.2024

The sports brand cooperates with AI and metaverse company Futureverse to create a customizing experience for fashion on Instagram.

A festive graphic for Kohl's storybook magic; Copyright: Kohl's

Kohl’s introduces new interactive Christmas experiences for customers

01.12.2023

Kohl’s is giving customers new ways to inspire their holiday shopping. From personalized gifting recommendations using AI technology to Kohl’s influencers top holiday picks, Kohl’s is using technology and social media tools to help customers find all the best gifts for their family and friends.

The brightly illuminated GR.iD shopping, dining and education center in Singapore; Copyright: Fabian Ong

GR.iD: Where shopping, gastronomy and community merge

28.11.2023

Some of the most fabulous architecture can be found in Singapore. Now another project has been added that is definitely worth seeing: GR.iD is a youth-focused shopping, dining and education center in the heart of Singapore's Selegie arts district.

A Chinese illuminated dragon with a long tail in the dark; copyright: Ridwan Meah/Unsplash

Chinese New Year: Market potential for retailers and brands

27.01.2022

Shopping festivals are becoming increasingly popular, and sales are rising rapidly. Many brands and retailers have discovered these events as a way of promoting sales. One such shopping festival is Chinese New Year.

A hand holds a smartphone, on the display a picture of a woman in a patterned outfit, in the background a shirt of the same pattern; copyright: Burberry

Burberry debuts Social Retail Store in Shenzhen, China

12.04.2021

Last year, British luxury fashion retailer Burberry implemented a new store concept in which social media plays a prominent role. The store in Shenzhen is designed to offer an interactive and immersive shopping experience that merges the physical world with the online universe.